Over the last few days, much of the country has gained a greater appreciation for Juneteenth, a day that celebrates the Emancipation of the last remaining enslaved African Americans, two years after Abraham Lincoln signed the Emancipation Proclamation in 1863. As a Black woman, Juneteenth is a special day for me because I am reminded […]
“As individuals and as a company, W2 Communications stands against any type of intolerance, bigotry or injustice. We have always been an organization of high ideals and ethical values, and I am proud of the work our team is doing to thoughtfully and meaningfully address current issues and support these causes and communities, not only […]
On this week’s episode of Inside the Media Minds, we travel back to RSA 2020 where we met with Ayman Elsawah, host of Getting Into Infosec Podcast and author of Breaking IN: A Practical Guide to Starting a Career in Information Security. Ayman has a passion for security and empowering others, and with these two […]
Content is hard. Or, at least, good content is hard. As consumers, we see a wealth of blogs and articles out there that aren’t even useful enough to be described as “click bait.” But good content – whether in written, audio or visual format – that combines compelling storytelling with a clear focus on solving […]
This week on Inside the Media Minds we spoke with Derek Johnson, Senior Staff Writer at Federal Computer Week. This is the first remote interview we recorded from home in the midst of the COVID-19 pandemic to check in on how this pandemic and resulting quarantine has affected reporters, publications and the media landscape. As […]
Every year, I look forward to the “Technology Content Marketing: Benchmarks, Budgets, and Trends” report from the Content Marketing Institute (CMI). Nearly 1,800 marketing, content and corporate executives and professionals took part in the research for this year’s edition, which is packed with findings that illustrate the state of content at IT organizations today. Fortunately, […]
The Coronavirus pandemic is shining a bright, unflattering spotlight on a public relations staple: Rapid response media relations. Proactive media outreach taking place in the midst or aftermath of an incident (data breach, passage of government legislation or, currently, the Coronavirus) offers the opportunity to add your company’s voice to a high-profile conversation, build relationships […]
On this week’s episode of Inside the Media Minds, we take a virtual trip back to RSA 2020 where we met with Kari Paul, Technology Reporter at The Guardian. An Iowa native, Kari is now based on the West Coast as one of just two U.S. technology reporters for international publication, The Guardian. Kari has […]
On this week’s episode of Inside the Media Minds, we step outside of the realm of technology and into the world of craft beverages. For this episode we met with Michael Jarvis on location at Notaviva Craft Fermentations, a winery and brewery owned and operated by W2 Communications’ very own Chief Creative Officer, Stephen Mackey. […]
Throughout the RSA Conference 2020 we met with several reporters to get their perspective on the conference and what industry trends they’re following. In this episode we talk with Mark Albertson, Senior writer at siliconANGLE. Mark has an extensive background in technology, but his heart has always been in journalism and the impact of technology […]
