On this week’s episode of Inside the Media Minds, we step outside of the realm of technology and into the world of craft beverages. For this episode we met with Michael Jarvis on location at Notaviva Craft Fermentations, a winery and brewery owned and operated by W2 Communications’ very own Chief Creative Officer, Stephen Mackey.
As a longtime lover of craft beer, Michael became a contributor to Virginia Craft Beer Magazine 2 years ago when he noticed the widespread interest and growth within the craft beer community in Virginia. With nearly 200 breweries in Virginia, there is always an abundance of stories to tell! We loved speaking with Michael to hear more about his approach to his unique beat and get some inside scoop on some of his most memorable stories.
In this episode of Inside the Media Minds we learn:
- The evolution of the local brewery scene and what makes a brewery successful
- How labels and graphics influence his beverage selection
- How he navigates the world of social media and reviews in an industry where “everyone’s a critic”
For more of Michael Jarvis’ inside scoop into the world of craft beer, listen and watch below and tweet us @MediaMindShow to share your thoughts on this very special episode.