By Dennis McCafferty on

Content Director Featured in Top B2B Pub

Dennis McCafferty

McCafferty: Journalist trying to transition into content marketing must speak “the language of business.”

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What are the rewards – and pitfalls – of hiring ex-journalists as content marketers? Dennis McCafferty, W2 Communications Director of Content, was recently featured in an article in a prominent website, The B2B Marketing Mentor, to share his thoughts on this topic. B2B Marketing Mentor is produced by SoftwareAdvice.com.

In the article, McCafferty indicates that marketing professionals must conduct appropriate due diligence in hiring former reporters, to ensure that they’re “more realistic than idealistic,” and can speak the “language of business.” Ultimately, McCafferty says, it’s important for a candidate to combine classic, journalistic talent along with an appreciation for brand messaging – as opposed to specializing in any one particular reporting niche.

Before joining W2 Communications in December 2010, McCafferty was a veteran reporter who worked for the USA Weekend/Today and the Atlanta Journal-Constitution. He has also contributed to publications such as CIO Insight, Baseline and VAR Business.

@dmccaff

Dennis McCafferty is Director of Content for W2 Communications.

Dennis McCafferty, Vice President of Content

As Vice President of Content, Dennis McCafferty brings more than 20 years of experience in editorial, working in all forms of content: metro/national newspapers, regional/national magazines, custom publications/content marketing, radio, TV, blogs and social media. Since joining W2 Communications, Dennis’s projects have included white papers, industry-publication byliners, blogs, op-eds, podcasts and case studies for the range of the agency’s clients.

Previously, he launched his own B2B/B2G/custom-publishing business, DM Enterprises, and worked with clients such as IBM, Advanced Micro Devices, USAA, Nationwide, Amtrak, Ritz-Carlton, MasterCard, GM and many others for their content marketing needs. He has also contributed to Baseline, CIO Insight, Washington Technology and VARBusiness magazine, among other titles.

From September 1997 through March 2010, he served as Senior Writer at USA WEEKEND, for which he interviewed newsmakers such as Presidents Bush and Clinton, Caroline Kennedy, Donald Trump and Web founder Tim Berners-Lee. Before WEEKEND, he was a staff writer for the Atlanta Journal-Constitution, where he won a national, first-place award for investigative reporting.

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