This time of year, it seems that every business and spokesperson is offering their predictions for the next 12 months. And, while these articles and posts may attract clicks, few of the predictions ever really come true. So, instead of offering our predictions for 2026, W2 Communications is instead launching our “Looking Ahead” series, where […]
In the world of public relations, we are often defined by our ability to secure interviews and coverage, positioning clients as trusted thought leaders within their respective industry. But this doesn’t just happen overnight, nor does it come by just blindly pitching out announcements or story ideas to every reporter – it’s about taking a […]
Tailored to Cybersecurity Companies, New Program Formalizes Alliances and Provides Clients with Unmatched Global Expertise At W2 Communications, we’re constantly finding new ways to solve old problems. With this in mind, we are excited to announce the launch of our international partner program in conjunction with Five not 10, a U.K.-based B2B public relations agency. […]
In the face of budget cuts, agency downsizing and federal reductions in staff, understandably there is a lot of uncertainty in the government technology market. This has trickled down into the government contracting space where many organizations are grappling with how they want to promote and market themselves. There is concern that the wrong type […]
As we continue through the second half of the year, our PR teams just wrapped up a heavy week of reporting by taking a super close look at program measurement, goals and where the public relations (PR) results stand compared to competitors. While an essential tool in the PR measurement toolkit, share of voice (SOV) […]
Updated on December 17, 2025 to include AI Do’s and Don’ts. Let’s face it, if you’re not incorporating AI into your day-to-day workflows, you’re behind – whether you like it or not. As a public relations practitioner, I personally felt hesitant for a bit, fearing I’d unintentionally violate any ethics or copyright laws. AI tools […]
When I joined W2 Communications late last year, I chose this agency because I’ve been recommending or hiring them for more than 20 years. I’ve said this over and over but I never said why. As a dyed-in-the-wool CXO (from marketing to sales to operations) I knew I could always count on the strategic communications […]
W2 Communications recently hosted an insightful panel discussion with leading space sector journalists to learn their key take-aways from the Satellite 2025 and Space Symposium conferences, and to discuss their perspectives on the state of the overall market. The journalists included Jacqueline Feldscher of Payload Space; Rachel Jewett of Via Satellite; Maria Varmazis of N2K […]
In a busy RSA Conference week where you walk on average 16K steps a day (I know because I tracked), you couldn’t go two steps without hearing about Artificial Intelligence (AI), whether it was on the sidewalk, out to lunch or on the show floor. However, mixed in with some of the seemingly futuristic concepts […]
