We get the question all the time – what can we do to get [name reporter]’s attention? And the answer is never an easy one, especially in cybersecurity, where most reporters are tasked with following the day’s news, which often centers around breaches, government actions and other sensitive topics. I’ve also heard from friends in […]
Recently, my colleague Jennifer Leggio posted a blog that highlighted some of the reasons why your marketing agency may not be living up to your expectations. In this blog, I highlight some of the components that agencies need from our clients in order for everyone to succeed. I’ve had the opportunity to work with some […]
If you’re a marketing or other business leader with marketing and strategic communications oversight, I’d bet a good sum that three to four reasons related to your agency’s activity drifted through your head when you saw this headline. And those reasons could very well be true, but the primary reason why agencies struggle goes back […]
This time next week, some of us will be landing at San Francisco’s International Airport or running around Moscone Center trying to make it to our next session, but others will be exploring some of the industry’s best networking opportunities that only the RSA Conference can offer. I can already picture what you might be […]
We’re officially less than a month away from the 2024 RSA Conference, and it seems like time is flying by! My colleague, Carrie Vanbuskirk, recently wrote a blog on the many info-gathering and relationship building opportunities that this conference holds for vendors, journalists and communications professionals alike. In this vein, companies are putting so much […]
This week marks one month to the start of this year’s RSA Conference. If you are getting hit with the “four weeks out panic”, we have some recommendations on what to concentrate on, and where the opportunity still lies. A couple weeks ago, my colleague Steve Bosk posted a blog detailing the relatability of this […]
As if there was any doubt, 2023 will go down as the year Artificial Intelligence (AI) went mainstream. Virtually every consumer and every business is researching and discussing the opportunities and pitfalls. Ironically, we launched our first pure AI client about five years ago and worked with companies that were using AI and machine learning […]
The debate raging among PR, corporate communications and marketing professionals mirrors the months’ long discourse taking place across just about every aspect of business – how will Artificial Intelligence (AI) impact the future of public relations, our job responsibilities, livelihoods and roles within our organizations? For many, the answer is nowhere near clear cut – […]
For a technology company, placing a standalone profile/feature story about your business in a respected publication is the equivalent of throwing a no hitter in baseball: Everyone would love to do it, but it rarely happens. Why? For starters, editors and publishers need to consider clicks – what stories get the greatest attention and therefore […]
The RSA Conference has served as the preeminent cybersecurity event for nearly three decades, providing a platform for companies and professionals to elevate their brand before a captive audience. As RSA sets to return to an in-person (albeit, postponed) conference this June following last year’s virtual event, cybersecurity firms must hone their unique message in […]