5 Ways to Benefit from Link Sharing on Instagram Stories

All Instagram users can now add links to their Instagram Stories, an ability that only verified users or those with 10,000 followers could do until now. This update opens a new world to small businesses and small creators, offering them the same opportunity to share links with their followers and drive traffic to announcements, events, […]

Getting Started in Small Business Social Media

As ubiquitous as social media is, every day small business owners around the world are evaluating the pros and cons of making the leap for the first time. Perhaps you’re an entrepreneur who has recently started a small business and you’re trying to figure out which mix of social channels to pursue out of the […]

Is Instagram Reels Right for Businesses?

Last week, Instagram announced Instagram Reels: a way for users to create short 15-second clips to share on their personal feed and to the Instagram Explore page.  This new capability has strong similarities to TikTok, which creates looped videos up to 60 seconds long. TikTok has 500+ million monthly active users, but the app has […]

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UTM Tracking: Get More Out of Your Digital Marketing Efforts

If I were to ask you for your top three digital marketing campaigns through the first quarter of the year, would you be able to provide them?  Do you know which campaigns fell flat? Successful marketers know you need to be able to track and measure your marketing campaigns. If you’re not tracking and assessing […]

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It’s Planning Time Again

In addition to the annual holiday craziness, December is the time when companies are developing their communications plans for the coming year. At our company, this process is already well under way. It’s no secret that big end-of-year plans can be sidelined by mid-January in favor of a breaking priority or immediate initiative. While there’s […]

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Digital Presence: The Certificate of Brand Legitimacy

Picture this: You are five years into a company that you grew from an idea and an investment, your brand is well-thought-out strategically, your printed collateral is pristine, your physical presence is established, but the inpour of clients and partners is underwhelming. Does this sound familiar? Then it’s time to determine the missing link. If […]

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W2 Communications Wins 13 International MarCom Awards

Exciting news – W2 Communications won multiple 2018 International MarCom Awards! This is the second consecutive year the company received this recognition across multiple categories. These awards recognize our team’s excellence in marketing, design and communications — acknowledging the creativity, hard work and generosity of our employees. We are once again honored to be selected […]

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The Evolution of Professional Social Media

Hello, world! Do you remember the first time you created a social media account? For many of us, it was in the mid-early 2000s, on a platform like MySpace, or if you were really hip, one of those newfangled platforms called “Twitter” or “Facebook”. Regardless of which platform you signed into, it’s likely you weren’t […]