Threads, Meta’s latest social media platform, has captured the curiosity of marketers and executives, leaving several with questions on if a business should join the platform. Before joining any social media platform, you should always ask: does this enhance my social media strategy or create another task that pulls attention from the successful execution of […]
Change is inevitable, and in the world of SEO, change is constant. The most recent and significant change came on July 1 with the transition to Google Analytics 4 (GA4). Since 2012, Google Universal Analytics has served as a go-to tool for organizations seeking to track their website and digital marketing performance. Google based the […]
You’ve heard the phrase “a picture is worth a thousand words.” It is well known and largely used because it tends to hold true. An image can depict an entire story without a single word. That is a pretty powerful super power that many companies don’t leverage enough in their digital marketing campaigns. Perhaps most […]
One of the biggest issues I see in digital marketing is the lack of understanding of SEO (search engine optimization) and the role of SEO in digital marketing. Oftentimes, SEO is viewed as a “set it and forget it” tactic to help increase traffic to a website, but it’s not given the full attention it […]
In Digital Marketing, we have a finite amount of time to take a user on a seamless journey from interest to result. The most important goal is to grab their attention and engage them in the action you want them to perform. Social media marketing is one of the best ways to capture a user’s […]
One of the most important success factors in improving your SEO is speaking to your customer’s pain points on their terms, not yours. This is the key difference between marketing yourself from a product-centric perspective (we do this, we do that) versus marketing yourself from a customer-centric perspective (I have this problem, I have that […]
All Instagram users can now add links to their Instagram Stories, an ability that only verified users or those with 10,000 followers could do until now. This update opens a new world to small businesses and small creators, offering them the same opportunity to share links with their followers and drive traffic to announcements, events, […]
As ubiquitous as social media is, every day small business owners around the world are evaluating the pros and cons of making the leap for the first time. Perhaps you’re an entrepreneur who has recently started a small business and you’re trying to figure out which mix of social channels to pursue out of the […]
Last week, Instagram announced Instagram Reels: a way for users to create short 15-second clips to share on their personal feed and to the Instagram Explore page. This new capability has strong similarities to TikTok, which creates looped videos up to 60 seconds long. TikTok has 500+ million monthly active users, but the app has […]
If I were to ask you for your top three digital marketing campaigns through the first quarter of the year, would you be able to provide them? Do you know which campaigns fell flat? Successful marketers know you need to be able to track and measure your marketing campaigns. If you’re not tracking and assessing […]
