Last week’s Security Through Innovation Summit, presented by FedScoop, offered interesting perspectives on cybersecurity through a federal government lens. While there were new insights well worth learning, it seemed there was also a bit of an uncomfortable resignation in much of the audience: cyber threats have unfortunately become commonplace. The ever-insightful Chris Young, CEO of […]
Security Buzzword Bracketology: Cutting Down the Nets
(If you like this blog, please share it. Thanks!) Last night, the North Carolina Tar Heels won the NCAA Division I Men’s Basketball Tournament (a.k.a. March Madness) championship. Today, W2 Communications crowns its own champion in its Security Buzzwords Bracket, ranking cybersecurity buzzwords. “Innovative,” “Disruptive,” “Strategic” and “Architecture” outlasted the competition to make the “Final […]
How to Break Away from Your Competitors
(If you liked this blog, please share it. Thanks!) Given Sunday’s Super Bowl, we’ll start with a football story: When a new offensive coach joined the Raiders during their NFL glory years in the 1980s, he said during a film session, “We need to take what the competition’s defense will give us.” Al Davis, the team’s late, […]
Five Minutes With…Kelly Harman on Women in Tech
(If you liked this podcast, please share it. Thanks!) Women account for just one-quarter of all science, technology, engineering and mathematics (STEM) positions – even though they hold one-half of all overall jobs in the economy. What are the best ways to level this playing field? It starts with education at an early age, says Kelly […]
Google+: Boom or Bust?
(If you liked this blog, please share it. Thanks!) A few weeks ago, our hi tech PR agency completed an email migration to Google, which I’m incredibly excited about. Now, I can use all of those helpful Google features for work, such as Google Docs, Google Reader and Gchat. Then I remembered a little something […]
How to Pitch Reporters in the Digital Age
(If you liked this blog, please share it. Thanks!) What’s the best way to really connect with a reporter? If you attended the recent W2 Communications-hosted event, “Social Media & the Press: How to Build Lasting Relationships,” you’d walk away with a great deal of valuable insight. Here’s what leading journalists taking part had to […]
How to Extend the D.C. Tech “Ecosystem”
(If you liked this blog, please share it. Thanks!) Nothing brings out the greater Washington D.C. tech crowd like an event featuring titans of IT investment. Which is why more than 300 attendees recently packed the Ritz Carlton in McLean, Va., to hear top venture capital “heavy-hitters” give their opinions about the regional entrepreneurial ecosystem […]
How to Master Social Media Conversations
(If you liked this blog, please share it. Thanks!) If you want to stay on top of social-media developments – especially with respect to how these sites can contribute value to your bottom line – then you need to dial into the Northern Virginia Technology Council (NVTC). The NVTC’s highly active social-media committee recently hosted […]
A ‘Great Place to Work?’… Hey, We Already Knew That!
(If you liked the blog, please share it. Thanks!) Earlier this year I wrote about the importance of a positive workplace culture. How it not only cultivates a good, professional environment, but it inspires people to show up and produce their best. W2 Communications remains a stand-out example of this on many levels, I wrote. […]