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When news is breaking — whether a nasty virus is taking down major websites, a new regulatory initiative is proposed or any other kind of major developments surface involving the technology industry — whom does the industry/national press seek out for expert commentary? These thought leaders likely represent companies that are savvy about rapid-response communications. The term refers to the ability to “turn on a dime” when news breaks to get your executives out in front as the designated authorities to quote.
In this “Five Minutes With …” installment, communications expert Joyson Cherian sheds insight on why a rapid-response strategy is so critical, and how to launch one. Listen to our conversation about rapid-response communications.
This interview was hosted by Dennis McCafferty, Director of Content for W2 Communications, a high tech PR agency. Find out more about our full service communications offerings. Subscribe to our “Tech Connections: Five Minutes With …” series on iTunes.