Digital Presence: The Certificate of Brand Legitimacy

Picture this: You are five years into a company that you grew from an idea and an investment, your brand is well-thought-out strategically, your printed collateral is pristine, your physical presence is established, but the inpour of clients and partners is underwhelming. Does this sound familiar? Then it’s time to determine the missing link. If […]

The Evolution of Professional Social Media

Hello, world! Do you remember the first time you created a social media account? For many of us, it was in the mid-early 2000s, on a platform like MySpace, or if you were really hip, one of those newfangled platforms called “Twitter” or “Facebook”. Regardless of which platform you signed into, it’s likely you weren’t […]