It’s one of the most enduring debates in social media strategy: To link or not to link? If you’ve noticed that some of your recent social media posts are falling flat, the use of links could be the cause. Two major social media platforms have confirmed adjustments to their algorithms to minimize the impact of […]
Threads, Meta’s latest social media platform, has captured the curiosity of marketers and executives, leaving several with questions on if a business should join the platform. Before joining any social media platform, you should always ask: does this enhance my social media strategy or create another task that pulls attention from the successful execution of […]
In today’s digital age, thought leadership on social media can be a powerful tool for building business opportunities and making strategic connections. Similar to social influencers, social media thought leaders invest in developing their personal brand and finding unique ways to influence and captivate their audience. However, the focus for thought leaders is on establishing […]
Introducing our Social Media Guide for 2023! Social platforms are powerful tools that help an organization share its message and highlight the brand to external audiences – and this guide can help you ensure your company is headed in the right direction! When planning your social media strategy, it’s important to acknowledge your audience, your […]
Looking to develop the ultimate social media marketing strategy? Maybe you built an organic social media content calendar or ran a few paid social campaigns – and you’ve seen some success, but aren’t sure what will take your program to the next level. The key to a winning strategy is an orchestrated combination of both, […]
All Instagram users can now add links to their Instagram Stories, an ability that only verified users or those with 10,000 followers could do until now. This update opens a new world to small businesses and small creators, offering them the same opportunity to share links with their followers and drive traffic to announcements, events, […]
As ubiquitous as social media is, every day small business owners around the world are evaluating the pros and cons of making the leap for the first time. Perhaps you’re an entrepreneur who has recently started a small business and you’re trying to figure out which mix of social channels to pursue out of the […]
Last week, Instagram announced Instagram Reels: a way for users to create short 15-second clips to share on their personal feed and to the Instagram Explore page. This new capability has strong similarities to TikTok, which creates looped videos up to 60 seconds long. TikTok has 500+ million monthly active users, but the app has […]
Hello, world! Do you remember the first time you created a social media account? For many of us, it was in the mid-early 2000s, on a platform like MySpace, or if you were really hip, one of those newfangled platforms called “Twitter” or “Facebook”. Regardless of which platform you signed into, it’s likely you weren’t […]
(If you like this blog, please share it. Thanks!) As a senior vice president at W2 Communications specializing in cybersecurity PR campaigns, Tom Resau brings more than 18 years of experience, including the creation and management of public sector, energy and financial services PR programs for Symantec’s corporate communications team. Throughout his career, he has […]