In the face of budget cuts, agency downsizing and federal reductions in staff, understandably there is a lot of uncertainty in the government technology market. This has trickled down into the government contracting space where many organizations are grappling with how they want to promote and market themselves. There is concern that the wrong type […]
As we continue through the second half of the year, our PR teams just wrapped up a heavy week of reporting by taking a super close look at program measurement, goals and where the public relations (PR) results stand compared to competitors. While an essential tool in the PR measurement toolkit, share of voice (SOV) […]
During the RSA Conference I overheard a casual conversation between two pretty senior public relations agency professionals. The topic? Fear of discussing the value of communications with the Chief Marketing Officer (CMO). I giggled at first, being an almost tenured marketing executive, and then considered interrupting to explain that they have a huge opportunity to […]
Updated on December 17, 2025 to include AI Do’s and Don’ts. Let’s face it, if you’re not incorporating AI into your day-to-day workflows, you’re behind – whether you like it or not. As a public relations practitioner, I personally felt hesitant for a bit, fearing I’d unintentionally violate any ethics or copyright laws. AI tools […]
When I joined W2 Communications late last year, I chose this agency because I’ve been recommending or hiring them for more than 20 years. I’ve said this over and over but I never said why. As a dyed-in-the-wool CXO (from marketing to sales to operations) I knew I could always count on the strategic communications […]
W2 Communications recently hosted an insightful panel discussion with leading space sector journalists to learn their key take-aways from the Satellite 2025 and Space Symposium conferences, and to discuss their perspectives on the state of the overall market. The journalists included Jacqueline Feldscher of Payload Space; Rachel Jewett of Via Satellite; Maria Varmazis of N2K […]
In a busy RSA Conference week where you walk on average 16K steps a day (I know because I tracked), you couldn’t go two steps without hearing about Artificial Intelligence (AI), whether it was on the sidewalk, out to lunch or on the show floor. However, mixed in with some of the seemingly futuristic concepts […]
If there is one certainty about the digital age, it’s that everything will change. Quickly. As the Global Head of Marketing and Communications for CSC’s Digital Brand Services (DBS) division, Sue Watts knows this first-hand. When she arrived at the company six years ago, Watts recognized that CSC’s emergence as a cybersecurity leader in domain […]
We all agree about one thing: how insanely busy we are at the moment. Yet I’m still writing this blog hoping you have a few minutes between meetings to skim through. We all have something going on in our own respective worlds heading into the 2025 RSA Conference (RSAC). Everyone is trying to meet rigorous […]
