- Bass Public Relations Expands Support for Asia Pacific
- Active DMC Introduces Middle East Capabilities
- Maisberger Brings W2 Communications Into DACH
Last year, W2 Communications announced our formal International Partner Program, something we resisted for years because we wanted to ensure that if we recommended a partner that they would live up to our own high standards. Unlike many of the partner programs we’ve been invited to join over the years, our priority is not revenue sharing, it’s about ensuring we can provide our clients with the best expertise and service regardless of region.
Five Not 10 was one of the first firms we met that aligned with our approach, standards and expertise, plus we had already informally partnered and experienced their excellence first-hand. We currently share multiple clients and the results are off the charts.
Today, we are announcing the expansion of our International Partner Program, extending our global reach to Asia Pacific, the Middle East and Germany, Austria and Switzerland (DACH) regions. Again, we are formalizing relationships with firms we trust and have proven track records. In most cases we already share clients and can point to tangible results.
As the world continues to shrink, W2 Communications is committed to providing our clients with global support that mirrors the expertise, creativity and superior service they depend on in North America. We are excited that these partnerships will expand our reach and provide our clients with the consistency they require and deserve.
Asia Pacific
We were introduced to Bass Public Relations in Australia six years ago and have worked together ever since. The firm is sought after by international technology companies to advise on regional communication, reputation and market positioning challenges and opportunities. Headquartered in Sydney, Bass PR also provides support throughout Asia Pacific from their team and partnerships throughout the region.
With a team that includes the former IT editor of The Australian newspaper and past reporters for The Sydney Morning Herald, The Independent, Communications Day and Electronic News, Bass PR was honored in 2026 with the David Hellaby Best Media Relations Award for B2B Tech Companies.
Middle East
Active DMC (Digital. Marketing. Communications) has a stellar reputation and was recommended by a client. With over 25 years of operations and covering the Middle East region they bring insight and experience that global technology brands find invaluable as this is a region that is not always very well understood or its nuances appreciated. Based in the United Arab Emirates this integrated communications agency specializes in in B2B technology, particularly cybersecurity, AI, FinTech and infrastructure. Active helps global brands introduce, position and elevate their presence across the region, with a strong focus on the UAE and Saudi Arabia. The agency’s services span earned media, content, lead generation, ABM, event support and video production.
DACH
Maisberger, located in Munich and Bremen, is one of Germany’s leading communications consultancies for technology-driven B2B companies. It has a tremendous reputation and has worked with its share of W2 Communications clients over the years. For more than 35 years, Maisberger has helped organizations make innovation understandable, relevant, and visible – from AI, software, cybersecurity and Industry automation to robotics, mobility and deep tech. The company has built its reputation on helping companies not only communicate their products and solutions, but also define their role in the economic, technological and societal conversations shaping their markets.
We are excited by these partnerships and the immense value they provide our clients. Our clients have come to expect a specific level of strategy, results and excellence from W2 Communications. Every partner we work with is held to that same standard and we ensure they are vetted, aligned and committed to delivering the outcomes our clients expect.