The Value of Guest Blogging

Blogging has become a content market staple for many businesses as it gives them an opportunity to share their direct expertise and perspective with an audience, while improving SEO. While writing for a company or personal site provides an obvious benefit, brand leaders should explore the idea of guest blogging. This is a type of […]

Content Marketing Best Practices: Capturing Our Clients’ Voices

In content marketing, it’s an important but little-discussed topic: When collaborating on an article with a client, how do we capture their voice? After all, when we work with a client, we usually work on more than just articles with them. We represent them across all public appearances, including interviews, podcasts, webinars and speaking engagements. […]

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Rebranding the Washington Redskins

We received an inquiry from the Washington Business Journal last week to offer up a new name for the Washington Redskins. I penned this article with some editing help from my colleagues Dennis & Christy, and here’s the article on the WBJ: https://www.bizjournals.com/washington/news/2020/07/10/pr-advertising-experts-washington-nfl-team-name.html The full piece is as follows: In these times of nearly unprecedented […]

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Breaking Through the Noise and Maximizing your RSA Investment

It’s February, which can only mean one thing: cybersecurity companies across the U.S. are in the midst of preparations for the industry’s largest event – the RSA Conference. With more than 42,000 attendees expected, this year’s conference will be bigger than ever – making it even more difficult to stand out from the crowd. We […]

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W2 Communications Wins 13 International MarCom Awards

Exciting news – W2 Communications won multiple 2018 International MarCom Awards! This is the second consecutive year the company received this recognition across multiple categories. These awards recognize our team’s excellence in marketing, design and communications — acknowledging the creativity, hard work and generosity of our employees. We are once again honored to be selected […]

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Seven Tips to Kickstart Your Creativity 

As a Creative Director whose role is to continually come up with new ideas, it’s a really bad situation if I find myself staring at a blank screen with no idea of where to begin—and it happens.  Client deliveries are at risk, teams of people are awaiting direction, neither of which moves a business forward. […]