Media Room

Blog

The Latest from W2 Communications

As is often the case, stories on new developments related to government use of AI dominated the past week’s headlines. The majority …

Last week, we saw plenty of coverage in government tech media outlets from the Association of the U.S. Army’s (AUSA) annual conference …

Coverage around AI continued last week in the government tech media, with much of the action taking place on Capitol Hill. Also, …

We saw lots of coverage last week in the government tech media around AI-related activity at the highest levels of the federal …

The trending news last week in government tech media outlets revolved around cybersecurity, with news about a group’s claim of hacking the …

Without question, the trending topic across government tech media last week related to military technology in space – boosted by a couple …

What Your PR Team Really Needs to Help Set You Apart AI has exponentially complicated the challenge of standing out in the …

We saw lots of cybersecurity news over the past week in the government tech media – and not only because of the …

We saw lots of breaking news reported by government tech media outlets last week, but a couple of interesting trends caught my …

Given that the government tech media has a demonstrated interest in the ambitious Golden Dome missile defense program, it might not be …

You may feel a sense of deja vu looking at the top stories covered by the government tech media over the past …

Cybersecurity grabbed the spotlight last week in the government tech media, driven by a state/local government-focused attack that has reverberated nationally. There …

Last year, W2 Communications announced our formal International Partner Program, something we resisted for years because we wanted to ensure that if we …

The big story this week in the government tech media was undoubtedly the hoopla surrounding the launch of the Genesis Mission AI …

The government tech media covered a couple of big cybersecurity-related announcements from the Pentagon and the White House, respectively. The Pentagon put …

On this episode of Inside the Media Minds, Christine Blake and Madison Farabaugh sat down with Sasha Ingber, host of SpyCast, the International Spy Museum’s flagship podcast on global …

The government technology media took to the skies this week, with the trending stories focused on things that fly – namely, drones …

Two massive, synchronized technology policy shifts out of the White House and CISA dominated the federal tech landscape last week, entirely rewriting …

The last couple of Defense-focused reporters/editors who were guests of the “Gov & Beyond” podcast were notable for their military experience. Courtney Albon, …

Before we jump into this week’s roundup, I’d like to include a quick note of congratulations to all of the winners of the …

On this episode of Inside the Media Minds, Christine Blake and I spoke with Joel Witts, Content Director and Co-founder at Expert Insights. With a long-standing interest …

The single biggest story for the government tech trade press this week had to be the highly anticipated White House executive order …

I’m not sure if we can call it a trend in Defense tech journalism, but the last two episodes of Gov & Beyond featured …

As a communications professional for more than 30 years, one thing that sticks in my craw is the reduction of my profession …

There was so much AI-related news in the government tech media, it was difficult to know where to begin. This week, my …

Last week, we saw a lot of reporting from industry events, and we saw the same thing happen this week – thanks …

Today earned media makes up 89% of AI search results.  Earned results are defined as inclusion in academic papers, contributed content, government resources …

On this episode of Inside the Media Minds, our co-hosts Christine Blake and Madison Farabaugh get together with Kelly Jackson Higgins, Editor-in-Chief …

As expected, worries about a federalAs happens from time to time, this week we saw a number of articles that originated from …

A recent discussion featuring leading government IT journalists from Federal News Network, Breaking Defense, Space News and GovExec provided an in-depth look into their perspectives on the current …

As expected, worries about a federal government shutdown reappeared this week, although a deal late this week will apparently buy some time. …

Get Creative and Focus on Quality Media engagement has changed significantly over the last few years. Newsrooms are shrinking; niche outlets are …

Once again, cybersecurity was a trending news topic this week – with the Cybersecurity and Infrastructure Security Agency (CISA) serving as a …

We’re back from a much-needed holiday break that hopefully, was full of rest, relaxation and recalibration. But now we’re heading into an …

As often happens when I look back at the week’s headline from various government tech media outlets, the trends that bubble to …

Podcast provides unique media perspectives from the top technology and cybersecurity reporters  MCLEAN, Va., January 13, 2026 – Today, W2 Communications, leading marketing and strategic …

Happy New Year, and welcome to my first news roundup for 2026! The government tech media has hit the ground running. In …

Yes, the government shutdown has dragged on into its fifth week. Government tech reporters continue to cover developments, even if it feels …

With so much in flux with the government these days, tech vendors and other government contractors are needing to realign their marketing …

Government tech publications continued to cover the government shutdown, with a focus on the effects on the jobs of government workers. We …

If you’ve listened to past episodes of the “Gov & Beyond” podcast, you know about the unique perspectives you can glean as …

Here we are well into the third week of the government shutdown, and the government tech media is continuing its relentless reporting …

As we entered the second week of the government shutdown, we might have expected a dearth of news for the government tech …

Venable LLP recently hosted an insightful session on FedRAMP 20x – Launching Phase II. Presenting to a packed room, Pete Waterman, FedRAMP …

If you’ve been following the news reported by the government tech media over the past couple of weeks, you’ve noticed that the …

Two weeks ago, I was exchanging emails with an editor from a government tech publication who apologized for his lack of responsiveness …

Twelve months can make quite a difference! If you attended last year’s GAIN conference for marketing and communications professionals in the government …

Last week’s POLITICO AI and Tech Summit included a panel discussion on the Future of Defense Innovation. This session offered a timely …

What Your PR Team Really Needs to Help Set You Apart AI has exponentially complicated the challenge of standing out in the …

We saw lots of cybersecurity news over the past week in the government tech media – and not only because of the …

We saw lots of breaking news reported by government tech media outlets last week, but a couple of interesting trends caught my …

Given that the government tech media has a demonstrated interest in the ambitious Golden Dome missile defense program, it might not be …

You may feel a sense of deja vu looking at the top stories covered by the government tech media over the past …

Cybersecurity grabbed the spotlight last week in the government tech media, driven by a state/local government-focused attack that has reverberated nationally. There …

Last year, W2 Communications announced our formal International Partner Program, something we resisted for years because we wanted to ensure that if we …

The big story this week in the government tech media was undoubtedly the hoopla surrounding the launch of the Genesis Mission AI …

The government tech media covered a couple of big cybersecurity-related announcements from the Pentagon and the White House, respectively. The Pentagon put …

On this episode of Inside the Media Minds, Christine Blake and Madison Farabaugh sat down with Sasha Ingber, host of SpyCast, the International Spy Museum’s flagship podcast on global …

The government technology media took to the skies this week, with the trending stories focused on things that fly – namely, drones …

Two massive, synchronized technology policy shifts out of the White House and CISA dominated the federal tech landscape last week, entirely rewriting …

The last couple of Defense-focused reporters/editors who were guests of the “Gov & Beyond” podcast were notable for their military experience. Courtney Albon, …

Before we jump into this week’s roundup, I’d like to include a quick note of congratulations to all of the winners of the …

On this episode of Inside the Media Minds, Christine Blake and I spoke with Joel Witts, Content Director and Co-founder at Expert Insights. With a long-standing interest …

The single biggest story for the government tech trade press this week had to be the highly anticipated White House executive order …

I’m not sure if we can call it a trend in Defense tech journalism, but the last two episodes of Gov & Beyond featured …

As a communications professional for more than 30 years, one thing that sticks in my craw is the reduction of my profession …

There was so much AI-related news in the government tech media, it was difficult to know where to begin. This week, my …

Last week, we saw a lot of reporting from industry events, and we saw the same thing happen this week – thanks …

Today earned media makes up 89% of AI search results.  Earned results are defined as inclusion in academic papers, contributed content, government resources …

On this episode of Inside the Media Minds, our co-hosts Christine Blake and Madison Farabaugh get together with Kelly Jackson Higgins, Editor-in-Chief …

As expected, worries about a federalAs happens from time to time, this week we saw a number of articles that originated from …

A recent discussion featuring leading government IT journalists from Federal News Network, Breaking Defense, Space News and GovExec provided an in-depth look into their perspectives on the current …

As expected, worries about a federal government shutdown reappeared this week, although a deal late this week will apparently buy some time. …

Get Creative and Focus on Quality Media engagement has changed significantly over the last few years. Newsrooms are shrinking; niche outlets are …

Once again, cybersecurity was a trending news topic this week – with the Cybersecurity and Infrastructure Security Agency (CISA) serving as a …

We’re back from a much-needed holiday break that hopefully, was full of rest, relaxation and recalibration. But now we’re heading into an …

As often happens when I look back at the week’s headline from various government tech media outlets, the trends that bubble to …

Podcast provides unique media perspectives from the top technology and cybersecurity reporters  MCLEAN, Va., January 13, 2026 – Today, W2 Communications, leading marketing and strategic …

Happy New Year, and welcome to my first news roundup for 2026! The government tech media has hit the ground running. In …