The unique nature of marketing to public sector agencies and the vendors that support them can be daunting. After all, that audience has its own language, countless acronyms and a calendar all its own. Learning to speak any new language takes time and practice. Taking the time to gain a better understanding of the public […]
This week on Inside the Media Minds, our host Christine Blake sat down with Lou Covey, Editor at Cyber Protection Magazine to discuss the topics Lou is exploring, takeaways from RSA 2022 and his insights from 50 years in journalism (both freelance and on-staff) and PR. Lou’s journalism career began when he was 18 years […]
You’ve heard the phrase “a picture is worth a thousand words.” It is well known and largely used because it tends to hold true. An image can depict an entire story without a single word. That is a pretty powerful super power that many companies don’t leverage enough in their digital marketing campaigns. Perhaps most […]
The 2022 “Technology Content Marketing Benchmarks, Budgets and Trends” report from the Content Marketing Institute (CMI) is packed with revealing findings about the content goals of tech companies. For more than a decade, W2 Communications has committed to delivering the best content services for our high-tech clients, so the report arrives as “must read” material […]
Looking to develop the ultimate social media marketing strategy? Maybe you built an organic social media content calendar or ran a few paid social campaigns – and you’ve seen some success, but aren’t sure what will take your program to the next level. The key to a winning strategy is an orchestrated combination of both, […]
This week on Inside the Media Minds, our host Christine Blake spoke with Rachel Jewett, Managing Editor for Via Satellite. (Read the transcript here.) Starting her career in 2016 with The Washington Post’s Express newspaper, Rachel trimmed national news articles and human interest pieces into daily bite-sized stories for Metro riders. When Express was, unfortunately, […]
One of the biggest issues I see in digital marketing is the lack of understanding of SEO (search engine optimization) and the role of SEO in digital marketing. Oftentimes, SEO is viewed as a “set it and forget it” tactic to help increase traffic to a website, but it’s not given the full attention it […]
In Digital Marketing, we have a finite amount of time to take a user on a seamless journey from interest to result. The most important goal is to grab their attention and engage them in the action you want them to perform. Social media marketing is one of the best ways to capture a user’s […]
For this episode of Inside the Media Minds, we flipped the script and chatted with W2 Communications’ Vice President, Steve Bosk about the fast-approaching RSA Conference. Anyone familiar with RSA knows it’s packed with wall-to-wall attendees, informative sessions and exhibits – a cacophony of thousands of voices all straining to be heard. So how do you […]
Pardon the play on words, but this is the future of marketing communications (or marcom): what’s new is old again. In other words, the goals of future storytelling, regardless of the methodologies (I’ll get to that in a moment) are to create an emotional connection, empathy and authenticity with an audience for the simple fact […]