For a technology company, placing a standalone profile/feature story about your business in a respected publication is the equivalent of throwing a no hitter in baseball: Everyone would love to do it, but it rarely happens. Why? For starters, editors and publishers need to consider clicks – what stories get the greatest attention and therefore […]
On this episode of Inside the Media Minds, our host Christine Blake sat down to talk with Andrew Eversden, staff reporter for Breaking Defense. (Read the transcript here.) Andrew always had an interest in how government works. During the conversation, he shared how his first job out of college – reporting for Federal Times – […]
The RSA Conference has served as the preeminent cybersecurity event for nearly three decades, providing a platform for companies and professionals to elevate their brand before a captive audience. As RSA sets to return to an in-person (albeit, postponed) conference this June following last year’s virtual event, cybersecurity firms must hone their unique message in […]
At W2 Communications, we are proud to have a group of talented, thoughtful women on our team of integrated marketing professionals. These women are not only dedicated to delivering the highest quality results to our clients; they’re also invested in pouring into one another and building each other up. In the spirit of encouraging other […]
One of the most important success factors in improving your SEO is speaking to your customer’s pain points on their terms, not yours. This is the key difference between marketing yourself from a product-centric perspective (we do this, we do that) versus marketing yourself from a customer-centric perspective (I have this problem, I have that […]
Because nobody likes you. Easy – you’re asking the wrong question. While there may be a variety of nuances as to why your company’s media relations program isn’t delivering the results you’re looking for, one core tenant to consider is that you probably have the wrong perspective. Instead of putting the onus on reporters and […]
The media landscape is constantly changing – it’s difficult to keep up with what reporters want and what they don’t. Let’s say you are a technology vendor … You’d like to have a strategic, glowing profile in a choice publication to capture the attention of potential partners, industry pundits and – of course – investors. […]
When cyber news breaks in the technology world, it’s tempting to make quick comments to insert your company’s name into the news cycle. However, sometimes rushing to get a statement into the world has a negative impact. Haste does make waste, after all. The goal of quickly responding to breaking news should always be to […]
This week on Inside the Media Minds, our host Christine Blake, spoke with Troy Schneider, General Manager for Government Executive Brands, and James Hanson, Group Publisher, Federal and Technology, at Government Executive. During the conversation, James shares his pursuit of broadcast journalism and dreams of working for ESPN before finding himself in defense journalism, then […]
With our expertise in digital marketing campaigns, content marketing, multimedia and other services, we pride ourselves on effectively serving the interests of clients through a wide variety of forms – videos, web design, social media, public relations, blogs, white papers, trade-press executive bylines, case studies, podcasts, webinars, speaking opportunities, press interviews and more – to […]