In the world of public relations, we are often defined by our ability to secure interviews and coverage, positioning clients as trusted thought leaders within their respective industry. But this doesn’t just happen overnight, nor does it come by just blindly pitching out announcements or story ideas to every reporter – it’s about taking a […]
With the shutdown behind us (for now), the government tech media appeared to turn much of its attention to cybersecurity news, including coverage of this week’s Aspen Institute Cyber Summit. Here’s my weekly roundup of some of the trending news of the past week: Legislative Roundup This week saw a series of articles on new […]
No organization is immune to crisis. Unexpected disruptions can strike at any moment – the time to prepare your crisis communications plan is before you need it. Don’t wait until your organization is trending for the wrong reasons to figure out who’s saying what. This blog will unpack how to build a crisis communication plan, […]
Have you heard that the federal government shutdown ended? As you might imagine, the reporters who cover government technology were on top of the news and also looking forward to what comes next now that agencies are reopening. There was also a buzz around Pentagon acquisition reforms. Read all about it below: The Shutdown Ends! […]
Demand generation is becoming increasingly complex, particularly for companies in the business-to-business (B2B) and business-to-government (B2G) spaces. Buying committees are evolving and expanding. We’re facing economic uncertainties. Sales cycles are longer. Generative AI is becoming more prevalent in sales. Long story short: Running more campaigns simply won’t work. As marketers and strategic communicators, our challenge […]
On this episode of Inside the Media Minds, co-hosts Christine Blake and Madison Farabaugh chatted with Brett Farmiloe, the founder and CEO of Featured, an insights platform that connects subject matter experts with publishers seeking sources. An entrepreneur at heart, Brett has founded four companies including a digital marketing agency for small businesses, an iPhone […]
We are now into the longest-running government shutdown in U.S. history. And the government tech media has been right there throughout this ordeal, reporting on its implications to government workers, contractors and their missions. That continued this week with several updates on the situation as well as more worrisome news regarding the government’s cybersecurity posture. […]
Nowadays it feels like everyone has an opinion on AI. It’s not just chit chat. These conversations are shaping real policies and procedures inside agencies. Our co-founder and principal, Tony Welz, recently wrote an opinion piece in PRWeek about ‘PR’s AI Originality Dilemma.’ His point was simple but powerful: AI can make us faster, but […]
Yes, the government shutdown has dragged on into its fifth week. Government tech reporters continue to cover developments, even if it feels like little is changing from week to week. One bright spot: Reporters seem to have found that government/industry conferences provide an alternate venue for gathering information on new technology initiatives and programs, even […]
With so much in flux with the government these days, tech vendors and other government contractors are needing to realign their marketing mix for a far different environment than we have seen in quite a while. At W2 Communications, we were curious how communicators and marketers at these companies are setting their priorities in this […]
