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Inside the Media Minds Recognized with PR Daily Award

We are excited to announce that W2 Communications’ award-winning podcast, Inside the Media Minds recently received a 2019 PR Daily Award! Our Honorable Mention selection demonstrates the podcast’s influence in the field and its position as a unique resource for those in the PR industry.  The Ragan and PR Daily Award programs celebrate the most […]

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Inside the Media Mind of Carten Cordell: Living Amongst the Great Technological Shift

On this week’s episode of Inside the Media Minds we meet with Carten Cordell, Staff Reporter at Washington Business Journal where he covers a multitude of topics, including technology, government contractors, aerospace and defense, digital transformation, cloud adoption and cybersecurity. We learn about his passion for writing about these topics in the D.C. area – […]

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The Questions That Every Content “Report Card” Must Answer

We all love report cards, don’t we? Well, OK, there were some we received in school that we could have done without. But, in the business world, report cards – whether in the form of employee evaluations, or appraisals of projects, agreements, partnerships, vendor services etc. – measure tangible value. These routine assessments should include […]

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Inside the Media Mind of Dave Bittner: Inside the CyberWire

On our 25th episode of Inside the Media Minds, we are excited to talk with Dave Bittner, Producer and Podcast Host of The CyberWire’s podcast which consists of CyberWire Daily, Hacking Humans, Research Saturday, Special Edition and CyberWire-X, and has recently reached 15 millions downloads globally!  On this week’s episode, we learn about Dave’s professional […]

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Inside the Media Mind of Rob Lever: Technology’s Global Disruption

On this week’s episode of Inside the Media Minds we hear from Rob Lever, Technology and Media Correspondent at AFP, one of the largest global news agencies in the world. Rob’s passion for journalism began during The Watergate Scandal when he began to understand the unique responsibility that journalists have in “uncovering the truth” of […]

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Sean Sposito: RSA Edition

On this week’s episode of Inside the Media Minds, we bring you another episode recorded from the RSA Conference 2019, this time with Sean Sposito, Senior Analyst of Cybersecurity at Javelin. Sean covers the security end of financial services and spoke with us about the issues surrounding risk based authentication within this realm. Join us […]

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UTM Tracking: Get More Out of Your Digital Marketing Efforts

If I were to ask you for your top three digital marketing campaigns through the first quarter of the year, would you be able to provide them?  Do you know which campaigns fell flat? Successful marketers know you need to be able to track and measure your marketing campaigns. If you’re not tracking and assessing […]

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Inside the Media Minds of Ericka Chickowski: RSA Edition

On this week’s episode of Inside the Media Minds, we bring you another episode recorded from the RSA Conference 2019, this time with freelance journalist, Ericka Chickowski. Ericka has written for a long list of high visibility technology publications, including Dark Reading, Security Boulevard, TechBeacon and DevOps.com. Most recently, Ericka launched DIGIRUPT.io which focuses on […]

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One Year Later: What We’ve Learned from Going Inside the “Media Minds”

When our team at W2 Communications prepared to launch our own podcast a year ago, we weren’t aware of the amount of work it would take. Our host, Senior Account Director Christine Blake, had never done this before, and I was only briefly exposed to audio editing while studying at Virginia Tech. We were both […]

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In the Age of Opinions, Who Are the Thought Leaders?

You don’t need to be in the media, marketing or public relations to recognize that we’re living in an era of opinions. Beyond dialogues in the political arena, now more than ever, freedom of expression, freedom of opinion and freedom of thought have taken center stage in the “battle of ideas.” Clashing ideologies or opposing […]