What Your PR Team Really Needs to Help Set You Apart AI has exponentially complicated the challenge of standing out in the noise of the cybersecurity market. A strong story and a differentiated brand are critical for founders who want to build a powerful, durable presence and command the valuations that come with it. And […]
Last year, W2 Communications announced our formal International Partner Program, something we resisted for years because we wanted to ensure that if we recommended a partner that they would live up to our own high standards. Unlike many of the partner programs we’ve been invited to join over the years, our priority is not revenue […]
Today earned media makes up 89% of AI search results. Earned results are defined as inclusion in academic papers, contributed content, government resources and reports, and most importantly journalist written stories on credible media sites. Google search still dwarfs the searches across all AI platforms put together, accounting for 95% versus AI’s 5%. But, considering […]
Get Creative and Focus on Quality Media engagement has changed significantly over the last few years. Newsrooms are shrinking; niche outlets are becoming more respected; multimedia is becoming front and center; and reporters are working even harder to tell unique and compelling stories. These changes are probably most evident at conferences. For a long time, […]
This time of year, it seems that every business and spokesperson is offering their predictions for the next 12 months. And, while these articles and posts may attract clicks, few of the predictions ever really come true. So, instead of offering our predictions for 2026, W2 Communications is instead launching our “Looking Ahead” series, where […]
In the world of public relations, we are often defined by our ability to secure interviews and coverage, positioning clients as trusted thought leaders within their respective industry. But this doesn’t just happen overnight, nor does it come by just blindly pitching out announcements or story ideas to every reporter – it’s about taking a […]
No organization is immune to crisis. Unexpected disruptions can strike at any moment – the time to prepare your crisis communications plan is before you need it. Don’t wait until your organization is trending for the wrong reasons to figure out who’s saying what. This blog will unpack how to build a crisis communication plan, […]
Recently, I wrote an opinion piece for PRWeek, centered around the appropriate use of AI within PR and marketing. While I am a huge AI fan in some areas, I’m also more wary in others. As communicators, my team is tasked with translating technical topics into digestible, interesting and compelling stories. We work with the […]
Twelve months can make quite a difference! If you attended last year’s GAIN conference for marketing and communications professionals in the government contracting space, you may have noticed a distinct focus on percolating questions around artificial intelligence (AI) such as: How can marketing professionals leverage AI to do their jobs? To what extent will their […]
Tailored to Cybersecurity Companies, New Program Formalizes Alliances and Provides Clients with Unmatched Global Expertise At W2 Communications, we’re constantly finding new ways to solve old problems. With this in mind, we are excited to announce the launch of our international partner program in conjunction with Five not 10, a U.K.-based B2B public relations agency. […]
