Tailored to Cybersecurity Companies, New Program Formalizes Alliances and Provides Clients with Unmatched Global Expertise
At W2 Communications, we’re constantly finding new ways to solve old problems. With this in mind, we are excited to announce the launch of our international partner program in conjunction with Five not 10, a U.K.-based B2B public relations agency. Like us, Five not 10 helps its clients cut through the noise with unique and creative campaigns – there is no “one size fits all” plan for clients. In addition to media relations and PR, Five not 10 offers (as we do) media training, content creation, messaging development/strategy, thought leadership and crisis communications services.
Simply put, they are one of the best cybersecurity PR firms we’ve encountered, and their vision, values and expertise align perfectly with our own.
W2 Communications has built our brand as one of the preeminent technology PR firms in the U.S., specializing in cybersecurity, infrastructure AI and public sector. This partnership is an essential “first step” in formalizing our presence internationally. For the last decade, we’ve maintained an informal network of partners and even taken part in other firms’ global networks. We have worked with Five not 10 for years and – in addition to admiring what they do for clients – we respect the way they operate.
We both firmly believe, for example, that our clients shouldn’t sacrifice either expertise or efficiencies of scale when they grow globally. Our partnership program will allow clients to benefit from strategic communications counsel in new, geographic markets with consistent, high-impact results and media coverage. Through our combined experience and regional presence, we bring the immediate value of time-proven tech industry expertise (especially in cybersecurity) along with a deep understanding of local markets.
In working together, W2 Communications and Five not 10 are providing joint clients with a single, integrated team that will work seamlessly between the U.S. and U.K. Our unparalleled expertise and creativity will scale as required, while delivering the unique agility/innovation that only independent agencies can bring. And our clients can take advantage of simplicity – you deal with just one team under one contract – while still extending your footprint in the world. You get one plan, with a shared strategy, objectives and accountability. In other words: No compromises. Just results.
This isn’t about some loose alliance. It’s about total integration that solves a long-lingering problem: For decades, the W2 Communications team has lived and breathed in your world of technology innovation. With this partnership and continued global expansion, we will continue to do so, no matter where you go – without the burden of managing multiple, overseas communications teams.
We will be expanding this program and announcing similar partnerships with additional agencies overseas in the near future. If this sounds like something you’d like to discuss in-depth, then please contact us.