Marketing and
Strategic Communications

W2 Communications helps establish and elevate some of the most prestigious and visionary brands in the technology industry. Our marketing and strategic communications services raise awareness, strengthen market position, and grow interest, and ultimately convert interest to sales, with the ideal buyers that matter most to you.

A collaborative and consultative approach ensures that your integrated public relations and marketing programs build awareness, trust, and business momentum.

The first step is aligning to your business goals–your KPIs are our KPIs. From there, we build a unique program that helps you advance your entire go-to-market and earn brand trust.

W2 services

What We Do

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Public Relations

Let us set the right public relations strategy for you. We’re proud of our strong media relationships, cultivated over decades of working with business, technical, and trade press. We know what angles, topics and technical depth will resonate with each segment, often down to the reporter, and tailor stories accordingly.

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Research & Messaging

Don’t guess – know. Even just a little research up front can inform actionable end-to-end communication strategies that best reflect your unique brand value in the context of customer needs. We help you target your message to the audiences that matter most.

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Owned and Paid Social Media

Successful communication strategies need to integrate earned, owned, and paid media with creative content and advanced digital capabilities. Acting as your trusted partner in digital strategy and program execution, we comb through the data, discover and develop key insights, provide clarity for cross-channel deployment, and maintain proper functionality to drive measurable engagement.

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Brand Amplification

The old saying still rings true – a picture is worth a thousand words. It also helps to simplify and humanize the technically complex products and services that many companies are selling. Visual storytelling resonates and attracts new audiences, setting the perfect tone for your customer conversation. Whether a well-crafted infographic, interactive experience, engaging video or crisp design, the right creative approach can demonstrate your solution to your customers’ pain points―and improve your SEO and conversion rates.

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Content Strategy

The right words matter – yet so much business content is full of buzzwords, jargon, hyperbole or too much “me-centric” information. Content needs to resonate with the reader – that means talking about their problems, pain points and issues, not how great your solutions are. Our content experts combine deep subject matter expertise with superior writing and editing skills, crafting the right words to tell your story.

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Creative Design

Beginning with a careful analysis of your business goals and intended audience, our producers can help you create high-impact multimedia consistent with your strategic brand initiatives. Digital storytelling, bringing your brand to life.

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Marketing Strategy

W2 Communications’ entire marketing strategy is predicated on brand awareness as a demand generation model that converts to sales. Whether you’re working with our public relations, content strategy, or marketing team, you’re getting expertise that is going to help you increase your bottom line.

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Demand Generation

Through multi-faceted campaigns, we meet your audience where they are, engaging them with valuable assets that qualify and nurture the most promising leads for your sales team.

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