A successful PR program builds positive industry awareness, differentiates a company from its competitors and helps elevate a company as a leader in its market. From a customized strategy through targeted initiatives and campaigns, W2 Communications creates PR programs that educate and influence media, analysts, buyers and target audiences.
From industry leaders to emerging start-ups, our PR team has launched hundreds of solutions, repositioned entire organizations, supported IPO efforts and driven thought leadership campaigns that made attention-getting headlines.
Our years of building trusted relationships with business, broadcast and IT trade press as well as analysts enable us to present tailored information and insights that are pertinent to each writer. Our deep experience creating engagement with these key influencers allows us to cut through the noise, thoughtfully target your message and earn precious coverage.
Up to 90% of tech coverage is driven by current events and breaking news. We work with you to implement a rapid response program that immediately leverages your key messaging, creates a compelling response, and pitches reporters with your expert viewpoints on what’s happening NOW.
Spoken words can increase resonance and emotional connection with the audience. We identify relevant industry conferences and trade events to submit your executives for keynote and panelist opportunities. To ensure consistency and efficient reuse of successful materials, we will create a speakers bureau database of your speaker bios, photos and their potential speaking abstracts.
Third party validation earns your company more respect. We research award opportunities that recognize your best offerings, leaders, customer solutions and company culture. We prepare strong, pointed award submissions for high visibility, prestigious opportunities that regularly garner our clients the kudos they deserve!
Over the years W2 Communications has garnered our PR clients incredible media exposure, which has amplified their voice in increasingly crowded marketplaces. Learn more about our recent wins here.