Dennis McCafferty, W2 CommunicationsBy Dennis McCafferty

Sci-Fi Bracketology: Top Star Wars Characters

When it comes to favorite Star Wars characters, we prefer the "classics."

When it comes to favorite Star Wars characters, we prefer the “classics.”

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Like the wealth of offices out there, W2 Communications has a pretty hot NCAA Tourney March Madness bracket-picks pool going on right now. (Thanks to a last-second three pointer for Ohio State, Vice President Jayna Kliner leads our competition. She has Ohio State winning it all.)

But, given that we’re a high tech PR firm, many of us here are self-confessed sci-fi geeks, especially when it comes to the Star Wars series. So we were psyched to see the recent posting of the official “This Is Madness: The Star Wars Character Tournament” bracket at Appropriately enough, it’s divided in two: A “light side” with characters such as Luke Skywalker, Obi-Wan Kenobi and Han Solo, and then a “dark side,” headed up (obviously) by Darth Vader. (Were you expecting Jabba the Hutt?)

Anyway, the bracket face-offs will extend through April 9 (and feel free to make your daily picks here.) At our agency, however, we like to get out ahead of the news. So here’s our staff “Final Four” picks for the top overall selections for the all-time best Star Wars character. It’s clear that we dig “classic” icons here with some swagger:

Champion: Han Solo (5 votes)

Second (tie): Yoda (2), Darth Maul (2)

Third (tie): Count Dooku (1), Chewbacca (1) and Darth Vader (1)


Dennis McCafferty, W2 Communications

Dennis McCafferty, Vice President of Content

As Vice President of Content, Dennis McCafferty brings more than 20 years of experience in editorial, working in all forms of content: metro/national newspapers, regional/national magazines, custom publications/content marketing, radio, TV, blogs and social media. Since joining W2 Communications, Dennis’s projects have included white papers, industry-publication byliners, blogs, op-eds, podcasts and case studies for the range of the agency’s clients.

Previously, he launched his own B2B/B2G/custom-publishing business, DM Enterprises, and worked with clients such as IBM, Advanced Micro Devices, USAA, Nationwide, Amtrak, Ritz-Carlton, MasterCard, GM and many others for their content marketing needs. He has also contributed to Baseline, CIO Insight, Washington Technology and VARBusiness magazine, among other titles.

From September 1997 through March 2010, he served as Senior Writer at USA WEEKEND, for which he interviewed newsmakers such as Presidents Bush and Clinton, Caroline Kennedy, Donald Trump and Web founder Tim Berners-Lee. Before WEEKEND, he was a staff writer for the Atlanta Journal-Constitution, where he won a national, first-place award for investigative reporting.

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