We all agree about one thing: how insanely busy we are at the moment. Yet I’m still writing this blog hoping you have a few minutes between meetings to skim through.
We all have something going on in our own respective worlds heading into the 2025 RSA Conference (RSAC). Everyone is trying to meet rigorous goals and deadlines, execute key initiatives, assignments and projects, and gain forward momentum. It could be preparing to tell a bigger corporate growth story or announcing a major acquisition, launching an inaugural research report, scaling a paid-content program, writing a contributed article series, driving more prospects to a microsite to engage with thought leadership content…the list goes on. We’re all trying to stay afloat. And we’re all managing our initiatives and dealing with our range of stakeholders in different ways. It’s why the most important question we want to raise with you is – what’s going on in your world?
It’s also why our team at W2 Communications is putting so much effort over these coming weeks and on the ground at RSAC to connect with our clients, colleagues and industry friends. We want to hear about your journey and where you are focused for the rest of the year in marketing and strategic communications. What’s important and what’s waning? And if needed, where can we help?
Now, let’s cut to the chase about what’s going on with us at RSAC 2025:
- CYBERTACOS Networking Event. Elevated. This year’s networking event is taking place at a new location on Monday, April 28 at Buena Vida Cantina and with a new element – an industry discussion on the truth about AI in cybersecurity curated by our Platinum panel sponsor NightDragon. Request registration here.
- Caffeinate Your Way. On Us. Like I said, you’re all extremely busy and we don’t take that for granted. But we do want to know what’s going on in your world, on your time, in your preferred location and most importantly, with your preferred caffeinated beverage. Sign up for W2 Caffeinated to get your energizing drink hand delivered to you.
- Amplifying Client Storytelling. We’re supporting cybersecurity brands that operate in every corner of the marketplace. And there is no one-size-fits-all strategic communications plan. We’re piecing together the right story elements, upleveling the right content assets, collaborating with the right storytellers and executing to drive the right results – which again, all vary by brand and their onsite objectives.
- W2 Communication’s New World. Our world is more than just strategic media relations. We’ve expanded our marketing and strategic communications services to support every phase of a cybersecurity brand’s journey and support their most critical needs – based on what’s going on in their world. Fractional CMO services – check. Custom research – check. Content strategy and paid media – check. Strategic communications and executive thought leadership programming – check.
Now you know what’s going on in our world. We hope you’re staying afloat as you manage the chaotic weeks ahead of RSAC. More importantly, we hope to learn more about what’s going on in your world when April 27 rolls around. So, sign up here to chat.
And before I sign off, I’d also like to thank the rest of our CYBERTACOS sponsors: Cobalt, NetWitness, DomainTools, Onapsis, Seemplicity, TechStrong, Armis, Carahsoft, Caveonix, King & Spalding and Savvy.