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Inside the PR Minds – An RSAC Reflection

In the first episode of our 2024 RSA Conference series, we sat down with Sam Sabin, cybersecurity reporter at Axios, to discuss her approach to scheduling, pitching and topics of interest while in San Francisco. In part two of this series, my colleague Steve Bosk returns to discuss our post-conference reflections.  This was my first […]

Redefining Purpose-Driven Networking at RSA Conference 2024

This time next week, some of us will be landing at San Francisco’s International Airport or running around Moscone Center trying to make it to our next session, but others will be exploring some of the industry’s best networking opportunities that only the RSA Conference can offer. I can already picture what you might be […]

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Inside the Media Mind of Axios’ Sam Sabin: The RSAC Episode

As cybersecurity reporter at Axios, Sam Sabin uses her years of experience to tackle complex cybersecurity topics and distill them into meaningful, understandable stories for audiences ranging from industry veterans, government officials, venture capitalists and even newbies to the cybersecurity landscape. During the first episode in our two-part RSA Conference series, Sam tells our co-hosts […]

The Value of Storytelling in the Cybersecurity Market: Slowing Down in a Sonic Speed Industry

We’re officially less than a month away from the 2024 RSA Conference, and it seems like time is flying by! My colleague, Carrie Vanbuskirk, recently wrote a blog on the many info-gathering and relationship building opportunities that this conference holds for vendors, journalists and communications professionals alike. In this vein, companies are putting so much […]

RSA Conference 2024: “The Art of Possible” is also the Art of Opportunity

This week marks one month to the start of this year’s RSA Conference. If you are getting hit with the “four weeks out panic”, we have some recommendations on what to concentrate on, and where the opportunity still lies. A couple weeks ago, my colleague Steve Bosk posted a blog detailing the relatability of this […]

Why We Can All Relate to the RSA Conference 2024 Theme

I’m more excited for this year’s RSA Conference than any before. Not because I’ll have my fair share of amazing Mexican food on Cinco de Mayo and our annual CYBERTACOS networking event on back-to-back days. But I’m extremely bullish about this year’s theme – ‘The Art of Possible.’ It hits the nail on the head […]

Expert Insights on the National Cybersecurity Strategy

Since the Biden Administration released its National Cybersecurity Strategy (NCS) in March, many in the technology industry – W2 Communications’ clients included – have been sharing their reactions to the strategy, as well as outlining how federal agencies can begin to implement the mandates it set forth.   At the recent Cyber Central event in […]

Thinking Beyond RSA to Create Your Own News Cycle

The RSA Conference has served as the preeminent cybersecurity event for nearly three decades, providing a platform for companies and professionals to elevate their brand before a captive audience. As RSA sets to return to an in-person (albeit, postponed) conference this June following last year’s virtual event, cybersecurity firms must hone their unique message in […]

The Other Rapid Response: How to Maximize Cyber News

When cyber news breaks in the technology world, it’s tempting to make quick comments to insert your company’s name into the news cycle. However, sometimes rushing to get a statement into the world has a negative impact. Haste does make waste, after all. The goal of quickly responding to breaking news should always be to […]