Happy Friday, folks! I’m stepping in for my W2 Communications colleague, Brad Bass, for this week’s roundup, in which budget cuts, artificial intelligence (AI), zero trust initiatives and drone attacks are dominating the news cycle. Brad will be back next week. This week’s trending news includes: CISA Faces Massive Cuts on Budget, Positions – and […]
Social media is not an elective add-on to your corporate marketing strategy. Long gone are the days where you throw a random assortment of posts on to your company’s social media platforms and call it a win. Organic social media is a powerful and strategic tool that plays a crucial role in your organization’s broader […]
The big stories in the government tech media this week focused on changes to how federal agencies acquire technology services and products, in both defense and civilian agencies. We also saw new developments related to organizational changes at the Pentagon and the General Services Administration (GSA). Read more on these and other trending news below: […]
When I joined W2 Communications late last year, I chose this agency because I’ve been recommending or hiring them for more than 20 years. I’ve said this over and over but I never said why. As a dyed-in-the-wool CXO (from marketing to sales to operations) I knew I could always count on the strategic communications […]
Artificial intelligence (AI) is changing the search engine optimization (SEO) game, that’s just a fact. We’re seeing faster content ideation, smarter keyword tools and technical audits that used to take hours now done in minutes. Automation is helping marketers move faster than ever. Here’s the thing, though, speed alone isn’t the win. It’s about scaling […]
Artificial intelligence (AI) has been a constant theme running through many of these weekly posts, even before the change in administrations and the deluge of executive orders and regulations focused on the technology. That continued this week, when news related to AI broke at all levels of government. In a somewhat new wrinkle, there was […]
The trending stories this week in government technology media focused on congressional concerns about planned cuts to federal spending related to cybersecurity and quantum technology. We also saw reports from media outlets at this week’s AFCEA TechNet Cyber 2025 conference in Baltimore. Here are the highlights: CISA Takes to The Hill The Cybersecurity and Infrastructure […]
W2 Communications recently hosted an insightful panel discussion with leading space sector journalists to learn their key take-aways from the Satellite 2025 and Space Symposium conferences, and to discuss their perspectives on the state of the overall market. The journalists included Jacqueline Feldscher of Payload Space; Rachel Jewett of Via Satellite; Maria Varmazis of N2K […]
In a busy RSA Conference week where you walk on average 16K steps a day (I know because I tracked), you couldn’t go two steps without hearing about Artificial Intelligence (AI), whether it was on the sidewalk, out to lunch or on the show floor. However, mixed in with some of the seemingly futuristic concepts […]
