REI Systems Case Study
Brief Overview
This case study explores the successful relationship between REI Systems, a mid-sized government contractor with more than 35 years of experience, and W2 Communications that created a strategic media relations program to help REI Systems increase its brand awareness and visibility across the federal government market.
The Client
REI Systems is a mid-sized government contractor providing innovative technology solutions that empower federal agencies, state and local governments, and nonprofit organizations to achieve their mission. In a crowded marketplace, the company sought to elevate its brand awareness as a trusted and innovative partner for federal agencies.
The Opportunity
For over 35 years, REI Systems was known for their grants management technology, but they wanted to elevate their profile throughout the federal government. They needed a public relations partner that understood the federal market and could help build awareness of their larger portfolio of technology capabilities, including Digital Transformation, AI, FinOps and Technology Business Management.
The Solution
To achieve their goal of increased brand awareness beyond Grants Management in the federal marketplace, the company sought a team of experienced communications professionals who understood the public sector media landscape and could help the company showcase its other services and offerings. W2 Communications worked with REI Systems to build and maintain relationships with key trade publications, elevating brand awareness and visibility within the federal civilian and defense markets.
With REI Systems’ bench of subject matter experts (SMEs) offering detailed, pragmatic insights on key issues within the federal IT market, W2 Communications developed campaigns that showcased the SMEs’ expertise and perspectives, positioning them as valuable resources to media personnel. This included collaborating with the SMEs to craft unique and compelling thought leadership content for placement with key trade publications.
The Result
Over a 15-month period, the W2 Communications team helped REI Systems achieve strong media results, attaining 64 pieces of coverage in key public sector trade publications that target government decision makers, including Nextgov/FCW, Federal News Network, MeriTalk, Washington Technology, Homeland Security Today and more.
Strategic communications and public relations played a critical role in enhancing the company’s brand awareness, especially in the public sector. W2 Communications’ in-depth knowledge and relationships with top public sector reporters and outlets contributed to REI Systems breaking out of its Grants Management pigeonhole and become well-known for their capabilities beyond just their grants management technology.
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