Specifically for 2024’s State of the Internet Report launch, W2 Communications landed an exclusive overview on the report including Censys’ analysis on critical infrastructure security with Bloomberg. However, the impact of the teams’ strategic approach extends beyond a single report launch – which alone saw 30+ pieces of coverage across business, trade and international publications. W2 Communications continues to exceed quality coverage expectations – both at the commercial research and federal level, making them Censys’ agency of choice year after year.
In 2024, Censys saw an unmatched level of reporter inbounds, demonstrating widespread recognition of Censys’ research credibility. Censys’ elevated media presence in top-tier publications directly influenced the company’s decision to expand its communications strategy globally – all with W2 Communications at the center.
The public relations teams play a tremendous role in shaping and elevating a brand’s identity, ensuring that company messaging aligns with industry trends, business priorities and market changes. Data-driven storytelling is one of the most meaningful ways to break into top-tier business and policy-focused press. W2 Communications’ collaboration with Censys at the beginning of each research cycle to ensure strategic storytelling is a perfect example of growing our communications program alongside an evolving brand.