Censys

Brief Overview

Since January 2022, W2 Communications has served as the public relations, media relations and content development agency for Censys.

Censys has emerged as the industry leader for Attack Surface Management (ASM), providing an “attacker’s perspective” in discovering and defending customers’ entire internet exposure.
Censys ASM continuously monitors assets to “see the unseen” so security teams can solve issues before they can do any damage.
Because mismanaged cloud services often lead to massive and costly data breaches, Censys ASM identifies incorrectly configured cloud assets, projects and accounts.

Like many cybersecurity companies, Censys sought to distinguish its proven products, services and expertise from its competitors in a very crowded industry.
The company had experienced major news developments in recent times, including the hiring of a new CEO and the launch of its Series B (second round) funding.
In addition, Censys was about to publish its first-ever State of the Internet Report, which revealed a variety of risks and vulnerabilities in random samples of 2.2 million hosts in the Universal Internet Dataset (UIDS).

The W2 Communications team developed a strategy to elevate the presence of Censys as the top ASM cybersecurity company through expanded media coverage, taking advantage of team members’ long-time, close relationships with reporters and editors at tier-1 cybersecurity, regional business publications and major national news organizations.
The team leveraged the hiring of the CEO and funding announcement to offer an exclusive interview opportunity.
The team worked with the State of the Internet Report researchers at Censys to position them for top-tier media opportunities.

Based on our recommendation to the client, W2 Communications pitched and secured an exclusive Censys CEO interview with TechCrunch for a feature that focused on the CEO’s vision as well as the Series B funding.
In addition to setting up media interviews with the report researchers, the team placed a Censys executive-bylined article in SC Media about the report.
Overall in 2022, the W2 Communications team helped Censys amplify its media presence with nearly 90 articles in top publications
The W2 Communications team now consistently receives inbound media requests from publications such as Reuters, the Wall Street Journal, CSO and CyberScoop.