NASA Case Study
Brief Overview
The National Aeronautics and Space Administration (NASA) Communication Services Project (CSP) explores how the agency can transition its use of satellite communications (SATCOM) services away from NASA owned-and-operated to commercially provided SATCOM services.
The Client
W2 Communications is a subcontractor via prime contractor, ZIN Technologies
An independent agency of the U.S. federal government responsible for the civilian space program, as well as aeronautics and space research
Led by NASA’s Glenn Research Center, the CSP is intended to demonstrate the feasibility of commercially-provided SATCOM to support NASA’s near-Earth mission requirements
The Opportunity
CSP leadership needs support for its messaging and outreach efforts to help communicate the scope and potential of this far-reaching initiative, as well as engage a broad range of industry and government stakeholders
W2 Communications was brought in by ZIN Technologies to support strategic communications that help NASA engage industry in commercial SATCOM capability development and demonstrations to prove their viability for NASA’s requirements
Because this effort is unprecedented in NASA’s history, targeted communications are critical to informing industry, policy-makers, and NASA’s own leadership and workforce. Fostering transparency and trust are essential
The Solution
After careful research, W2 Communications worked with CSP leaders and the Glenn Research Center Office of Communications to craft thoughtful, detailed marketing and communication plans. The plans outline comprehensive activities to align with project objectives and intended milestones
The work included developing a comprehensive messaging architecture that encompasses generalized messages for all audiences as well as messages tailored to unique interests of key stakeholder groups
The Result
W2 Communications collaborates closely with CSP leadership to execute against the marketing and communication plans. Deliverables include strategic counsel, thought leadership content, events, web content, video, strategic engagement with industry associations, press relations and social media (supporting the Glenn Research Center Office of Communications). Our work is helping to significantly increase the CSP’s visibility within and external to NASA, including coverage on the Constellations podcast and on Government Matters TV
As a result of our successful engagement, W2 Communications interfaces on CSP’s behalf with the six commercial companies that were awarded Funded Space Act Agreements to demonstrate their SATCOM capabilities for NASA mission needs. We collaborate with these partners on CSP-related communication opportunities
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