Hitachi Vantara Federal Case Study
Brief Overview
Reston, Virginia-based provider of infrastructure and data management solutions for the federal government works with W2 Communications to emphasize thought leadership and technology expertise.
The Client
Northern Virginia-based contractor provides solutions that address government needs in data management, infrastructure, digital transformation and data operations
Delivers enterprise-quality solutions for federal agencies
The Opportunity
Highlight technical expertise and deep bench of spokespeople with significant knowledge of the government technology landscape
Expand presence in key federal media outlets
Modernize company website to better align with solutions portfolio
Intel 471 empowers organizations to defend against cybercriminals using real-time insights about adversaries. The company’s TITAN platform collects and interprets human-led intelligence, which feeds into its external attack surface and advanced behavioral threat-hunting solutions. Customers utilize this operationalized intelligence to respond proactively to neutralize threats and mitigate risks.
The Solution
Our team worked with Hitachi Vantara Federal leaders to develop unique storylines that align to federal technology concerns
The PR team developed creative pitch angles to emphasize spokesperson expertise with relevant federal media targets
Creative team developed a new website that better aligned to the demands of Hitachi Vantara Federal’s employees, customers and prospects
The Result
W2 Communications continues to place contributed articles on consistent basis with high visibility, federally-focused media outlets
Increased opportunities for a variety of internal spokespeople
Updated website that is modern, easier to navigate and better aligned with company goals
The W2 Communications team has been a major asset for Hitachi Vantara Federal and our marketing program. Their ability to quickly pivot to meet our demands, while extending our visibility in key media outlets, has increased our visibility and presence in the government technology market significantly. In addition, their knowledge of the government space and creative approach helps us deliver a dynamic program that is valued by all levels of the company.
– Lauren McCarty, Director, Partnerships and Marketing
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