Digital Marketing

Today’s digital marketing ecosystem has enabled your business to attain previously unimaginable levels of insight and control over your online marketing campaigns. Your ability to define and reach your target audiences precisely when and where they consume their media with high-impact digital storytelling is unprecedented.

That said, the complexity and rapid rate-of-change of these platforms as well as the enormity of the resultant data sets has also created insurmountable challenges for your in-house teams. Designing, deploying and optimizing your campaigns and thus maximizing your ROI has become impossible. Initiatives are launched and forgotten, burning budgets and generating little value. Overworked departments have difficulty coordinating efforts and sharing resources, and campaign effectiveness suffers.

You need an omnichannel digital marketing partner that understands your business objectives and can engage with the C-suite. A partner that knows where to find your audience, who can create the exciting visuals and author the enticing copy and CTAs that attracts their interest. One who can build the landing pages that create the highest value lead gen conversions. You need an advisor who can mine the vast data, build the funnel models, provide the dashboards and analyze the metrics to find the story in the data and the ROI in the spend.

Contact us today to learn more about how our strategic integrated and digital marketing expertise can drive your lead gen and brand awareness campaigns.

CASE STUDIES

Pondurance

Our digital strategy team consulted with Pondurance on a multi-channel integrated marketing lead gen campaign, comprised of a new thought leadership asset, improved website copy, paid social campaigns and PR media placements.

LookingGlass

The LookingGlass team looked to W2 as an external resource to manage its digital presence across key social media platforms and devise a social media plan to manage their online profiles and increase the company’s existing media presence.

FCi Federal

FCi Federal engaged the team at W2 Communications to analyze their current website traffic patterns to determine which audience segments showed the most activity. This analysis informed not only the new website wireframe development, but also ongoing recruiting initiatives as well.

Certifications

W2 Communications is a Google Partner

W2 Communications Google Partner Badge

Our digital marketing team holds certifications in:

  • Google Analytics IQ
  • Google Data Studio
  • Google Search Ads
  • Google Display Ads
  • Google Video Ads
  • Facebook Blueprint
  • Hubspot Content Marketing

Methodologies

  • Social Media
    • Facebook, Twitter, Instagram, LinkedIn, YouTube
    • Organic
    • Paid
  • CPC
    • Google Search
    • Google Display
    • Google Video
  • SEO
    • Website support
  • Web Design
    • Custom landing pages for each target segment
  • Graphic Design
    • All ad creative (static and motion graphics) per brand guidelines
  • Banner ads
  • eNewsletters
  • Analytics & reporting
    • Custom dashboards in Google Data Studio

Our Digital Marketing Value Proposition

  • Provide clear direction to drive results with time and budget-bound inputs to maximize ROI and inform ongoing and future strategy
    • Understand business objectives at the C-suite and board level to craft custom targeted campaigns specific to each objective for every distinct phase of the customer journey
  • Drive the evolution to data-driven strategies and laser-focused customer segmentation through customer journey mapping and phase-appropriate intentional keyword bundling
    • Leverage Customer Intelligence (CI), Business Intelligence (BI), Software Intelligence (SI) and Algorithmic Intelligence (AI)
    • Leverage online data, software data and channel partner data
  • Analyze lagging indicators, explore current indicators and determine leading indicators to ensure correct KPIs are set forth and appropriate milestones and campaigns are deployed
    • Site measures, sales, services, technical performance, operations and marketing.
  • SMART Objectives = Specific / Measurable / Attainable / Realistic / Time-bound
    • SMART Objective -> Tactics -> KPIs per Tactic -> Targets per KPI
  • Provide insightful forecasting before deploying campaigns for transparent budgeting and ROI prediction
  • Maintain real-time dashboards for transparent reporting and ROI tracking, as well as consultative analysis to ensure results are meeting objectives

Contact Us

The professionals at W2 Communications welcome the opportunity to learn more about your project and discuss the many ways we can help you succeed.