Content Development

A compelling story is at the heart of stakeholder engagement. Content built on resonant messaging that speaks to key customer concerns and industry narratives educates, establishes credibility and elevates topical authority. W2 Communications drives the right message strategy and a full range of optimized digital and print content development, thoughtfully crafted by on-staff, senior-level writers with deep tech sector knowledge and communications expertise.

Forcepoint

Forcepoint sought to solidify its standing as one of the world’s leading authorities on cyber protection – covering both its human and tech-focused programs, services and products – via thought leadership-positioned content as the best way to showcase their esteemed position in their industry during National Cyber Security Awareness Month.

RiskRecon

RiskRecon needed to convert a spoken webinar presentation into a succinct, clear and cohesive white paper. W2 Communication applied subject matter expertise and skilled writing and editing to the raw, conversational transcript, crafting a paper that conveys highly technical concepts through compelling, easy-to-read prose and supporting graphics.

Inmarsat Government Blog

After the company’s Chief Technology Officer presented at an industry conference, Inmarsat Government turned to W2 Communications to draft a blog post outlining how the company’s Global Xpress offerings serve the Airborne Intelligence, Surveillance and Reconnaissance (AISR) communities.

AlixPartners One Pager

W2 produced a series of sell sheets, brochures, one pagers, PowerPoint templates and videos for AlixPartners’ legal data analytics and eDiscovery practices. From Corporate Discovery to Second Requests to Data Visualization, our team delivered high-impact custom graphics and modern designs to support AlixPartners’ business development initiatives.

Messaging

Is your unique market value clear and relevant? Is your message being heard – and understood – to drive results for you and your stakeholders? We analyze and organize complex information, conduct stakeholder assessments, customer and competitive research, and use the learnings to develop targeted messaging that reflects your brand and resonates with what your key audiences care about.

Content Marketing Strategy

Bottom line – content needs to support business goals. We help you create a value-based content marketing strategy that maps to the buy cycle, seasonal factors, reputation building, critical campaigns or whatever directly affects your bottom line results. SEO optimization and social amplification get your content found by those who need it, informing and influencing their purchase decisions.

Brand Journalism and Media Amplification

Insightful, polished content elevates your newsworthiness. Enhance your company’s reputation while asserting your authority, expertise and thought leadership on the topics that are relevant to your market. Our writing skills, years of experience and deep subject matter expertise enable ready collaboration with leaders looking to thoughtfully express their views.

  • Contributed Articles –Thought leading pieces in key publications – business, trade and verticals
  • Blogs – Conversational, searchable posts to enable regular communication with followers and visitors
  • Research and Trend Reports – advancing original research and trend data

Corporate Publishing

We create a full range of materials that inform and engage your audience in whatever channel they prefer. All content adheres to your brand voice and corporate standards. Print, digital or both:

  • eBooks and Whitepapers
  • Infographics
  • Executive presentations
  • Case Studies
  • Collateral
  • Podcasts
  • Video

Contact Us

The professionals at W2 Communications welcome the opportunity to learn more about your project and discuss the many ways we can help you succeed.