In PR, we tend to focus granularly on clients to distinguish them from the crowd – “What is your story? Why is it unique and compelling?” We go into “tunnel vision” mode as we immerse ourselves into their offerings, their market and goals. In the process, however, we often lack a peripheral view which can […]
W2 Communications Wins Nine MarCom Awards for Content Development and Media Relations
At W2 Communications, we take pride in our commitment to clients as a one-stop, full-service agency. We offer far more than traditional PR; we are a communications consultancy. Because of this, our IT industry clients benefit from a wide range of services – PR, content, go-to-market and social media – to elevate the presence of […]
How to Respond to PR’s “Unexpected Storms”
(If you like this blog, please share it. Thanks!) You just landed that big media opportunity: In approximately 30 minutes, your client’s spokesperson will appear live on national television. And when you think nothing can go wrong, you get the call … Your spokesperson’s car broke down on the way to the studio. Now what? […]
Why Telling a Good Cybersecurity Story Requires “EQ”
(If you like this blog, please share it. Thanks!) Cybersecurity has transcended from a technical, niche concept into a universal conversation that corporate boardrooms, law enforcement circles and political institutions are engaging in. This comes as no surprise, considering the frantic digital evolution happening at a speed that –at times – is hard to keep […]
The 3 Key Traits of a First-Time PR Candidate
(If you like this blog, please share it. Thanks!) The summer months are around the corner and college seniors will start their journey to post-graduate life. The first step on that journey is nailing down a job out of college. Unfortunately, in today’s competitive PR job market, it is easier said than done. Overall, two-thirds […]
Security Buzzword Bracket Busting
(If you like this blog, please share it. Thanks!) So it’s the Monday after the first weekend of the NCAA tournament and, if you filled out a bracket, you probably fall into two categories: the minority– celebrating how good your picks were; or the majority— disappointed that your selections didn’t go your way. As the […]
Getting PR “in Harmony” with your Marketing Efforts
(If you like this blog, please share it. Thanks!) Music has been a part of my life for as long as I can remember. My dad played keyboard professionally, so it was inevitable that I was around the music scene from an early age. By the time I graduated high school, I was playing […]
How to Survive – and Thrive – as a Young PR Professional
(If you like this blog, please share it. Thanks!) It’s been more than two years and seven months since I started my career in public relations at our high-tech PR firm. After graduating college, I was one of the lucky ones who immediately joined the work force. Being a recent graduate and earning “street cred” […]
EmployeeFeatureFriday: Mike Atkinson
(If you like this blog, please share it. Thanks!) Mike Atkinson joined W2 Communications in April 2016. As an account executive, he manages media relations, flagging award/speaking opportunities while identifying potential targets for client news for his client teams. Previously, Mike worked in-house as head of the marketing team at New Oasis International Education in […]
EmployeeFeatureWednesday: Joyson Cherian
(If you like this blog, please share it. Thanks!) Joyson Cherian is a vice president at W2 Communications who brings a diverse communications background to our high-tech PR firm, with more than 10 years of experience developing strategic communications programs for clients in segments such as IT security, mobility, open source technology, enterprise software and […]