In the face of budget cuts, agency downsizing and federal reductions in staff, understandably there is a lot of uncertainty in the government technology market. This has trickled down into the government contracting space where many organizations are grappling with how they want to promote and market themselves. There is concern that the wrong type […]
I recently traveled to the National Communication Association’s annual conference to present findings from research into how presenting COVID-19 vaccine information to people of different socioeconomic statuses and races using different message frames may impact their intention to vaccinate. This research was part of my graduate school work at George Mason University, where I specialized […]
Is your unique market value clear and relevant? Is your message being heard – and understood – to drive the results you and your stakeholders need? A compelling story is at the heart of customer engagement. Content that reflects key customer concerns in the context of broader industry narratives will educate your audience, establish credibility […]
