A Washington DC-based full-service sports agency reached out to W2 to help clearly define SIG’s value proposition and create a presentation that worked well in multiple formats.
Customer
Washington DC-based full-service sports agency focused on full career lifespan management solutions e.g. draft / contract / appearances / endorsements / post-career consulting
World’s largest women’s basketball management agency with global support services
Update women’s basketball company overview presentation with new layouts, content, and visual design
Ensure the presentation was flexible enough to be quickly resourced for new player engagements by allowing in-house team to make updates on the fly
Ensure the presentation worked well in multiple formats e.g. Powerpoint, PDF and printed brochures
Journey
Performed content audit of previous presentations and collateral, while also conducting competitive analysis across wide variety of other agencies
Interviewed key stakeholders for challenges and lessons learned across hundreds of successful (and not successful) previous engagement to fully understand most effective communications techniques
Worked closely with company leadership to clearly define SIG’s value proposition and articulate those defining characteristics for prospects and their families
Solution
Our presentation design team rebuilt the SIG presentation storyboard from the ground up, incorporating storytelling techniques and creating a narrative arc to craft a better presentation flow to keep the audience more engaged
Once the storyboard and presentation wireframes were created, we then stripped out all non-essential text to streamline each slide
The visual design of the presentation was then reimagined to be both more contemporary but also more authentic, illustrating SIGs commitment to their players’ quality of life
Implementation
The presentation was first delivered in Powerpoint format for agents’ use in courting new talent during in-person pitches
The presentation was also converted to brochure format for printing as leave-behind collateral
Results
SIG has received numerous compliments from players and their families indicating that both the professionalism of the presentation as well as the authenticity of the message portray SIG as a highly committed agency, concerned not only for their players’ income-generating opportunities but also their quality of life
The success of these collateral pieces has enabled the W2 team to expand into the other sports verticals provide additional support across the entire business
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