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RiskRecon

RiskRecon

Case Study

RiskRecon needed to convert a spoken webinar presentation into a succinct, clear and cohesive white paper. W2 Communication applied subject matter expertise and skilled writing and editing to the raw, conversational transcript, crafting a paper that conveys highly technical concepts through compelling, easy-to-read prose and supporting graphics.

Customer

  • High growth start-up in the new third-party cyber risk management market space
  • Hyper-paced business environment
  • Resource constrained; geographically distributed team
  • Highly complex subject matter

Challenge

  • Needed to turn solo presenter webinar content into compelling, interesting and well-structured white papers
  • Transcribed source content was unstructured, difficult to follow; gaps in transcription required subject matter expertise to fill in

Journey

  • The W2 Communications team handling this project applied their skills, expertise, and knowledge to transform a raw and unpolished transcript and presentation into a professional white paper
  • Organized content while pulling out and focusing on the main talking points

Solution

  • W2 Communications applied strong writing, editing and organizational skills, along with strong domain and customer knowledge, to craft two complementary white papers that crisply conveyed the story presented in each of the two webinars.
  • The papers were organized into logical sections with engaging subheads, call-outs, sidebars and graphics that helped readers easily follow the flow and salient points of an otherwise text-heavy document.
  • The client’s original intent was fully preserved for all sections, but the language was polished and energized to make a compelling read.

Implementation

  • Transformed unprofessional and disoriented copy into compelling, easy-to-read highly technical concepts with supporting graphics

Results

  • The client accepted both papers in their first drafts, with only very minor edits requested. This made for a quick turn around on high quality deliverables
  • In a short amount of time, the client had two useful, informational pieces of collateral with a multi-month shelf life derived from a one-time event

Contact Us

The professionals at W2 Communications welcome the opportunity to learn more about your project and discuss the many ways we can help you succeed.

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Locations

Virginia
8200 Greensboro Dr #1450
McLean, VA 22102
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(703) 218-3555

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