Hitachi Vantara Federal

Brief Overview

Reston, Virginia-based provider of infrastructure and data management solutions for the federal government works with W2 Communications to emphasize thought leadership and technology expertise.

Customer

Northern Virginia-based contractor provides solutions that address government needs in data management, infrastructure, digital transformation and data operations

Delivers enterprise-quality solutions for federal agencies

Opportunity

Highlight technical expertise and deep bench of spokespeople with significant knowledge of the government technology landscape

Expand presence in key federal media outlets

Modernize company website to better align with solutions portfolio

Solution

Our team worked with Hitachi Vantara Federal leaders to develop unique storylines that align to federal technology concerns

The PR team developed creative pitch angles to emphasize spokesperson expertise with relevant federal media targets

Creative team developed a new website that better aligned to the demands of Hitachi Vantara Federal’s employees, customers and prospects

Result

W2 Communications continues to place contributed articles on consistent basis with high visibility, federally-focused media outlets

Increased opportunities for a variety of internal spokespeople

Updated website that is modern, easier to navigate and better aligned with company goals

The W2 Communications team has been a major asset for Hitachi Vantara Federal and our marketing program. Their ability to quickly pivot to meet our demands, while extending our visibility in key media outlets, has increased our visibility and presence in the government technology market significantly. In addition, their knowledge of the government space and creative approach helps us deliver a dynamic program that is valued by all levels of the company.

– Lauren McCarty, Director, Partnerships and Marketing