Customer

A global human-centric cybersecurity company that transforms the digital enterprise by continuously adapting security response to the dynamic risk posed by individual users and machines
Offers a systems-oriented approach to insider threat detection and analytics, cloud-based user and application protection, next-gen network protection, data security and systems visibility
Enables better decision-making and more efficient security at the human point for more than 20,000 government organizations and enterprises worldwide

Challenge

Company sought to solidify its standing as one of the world’s leading authorities on cyber protection – covering both its human and tech-focused programs, services and products – via thought leadership-positioned content
With National Cyber Security Awareness Month approaching in October, the company wanted to leverage the event to raise awareness about a series of relevant, timely and highly impactful topics

Content development team carefully considered the best way to showcase Forcepoint’s esteemed position in its industry during National Cyber Security Awareness Month, and concluded that a blog series would effectively support this goal
Conducted initial research to assess individual subject areas to address in the series, and developed abstracts for several – including ransomware, which was arguably the most newsworthy cyber threat topic at the time
To validate the impact of ransomware, the team conducted additional research to unveil the FBI’s estimates that ransomware extortion losses were expected to total $1 billion for the year

Client determined relevant SMEs to interview for blog series content development as a series that posted during National Cyber Security Awareness Month
Collaborated with the client to write the blog series and then promote final posts

Participated in extensive conversations with client SMEs, including Principal Security Analyst Carl Leonard
Collaborated with Mr. Leonard to lend insights about the three main forms of ransomware – scareware, lockers and crypto-ransomware – and discussed the benefits of a number of proven responses to ransomware threats
Combined the research and SME conversations to write a ransomware-focused blog and the rest of the National Cyber Security Awareness Month series, with client SMEs and points-of-contact offering feedback

Client published Ransomware blog as part of the month-long series
Promoted the blog through social media and other channels led to continuing public conversations about ransomware and other key cyber security topics, further elevating the company’s standing as a respected leader in its industry

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