DLT Case Study
Brief Overview
DLT, part of TD SYNNEX Public Sector, engaged our digital strategy team to help with channel partner lead generation initiatives as well as the production of both internal and conference video assets.
The Client
DLT Solutions accelerates public sector growth for technology companies in the federal, state and local, education, utilities and healthcare markets.
DLT provides access to a robust network of partners, a broad portfolio of over 80 in-house contract vehicles, and dedicated channel and enablement services.
The Opportunity
The client wanted to implement digital marketing campaigns to generate leads targeting public sector executives.
The program began with three campaigns, running from July to September 2022 with the opportunity to expand depending on the initial campaign success.
The client had various assets available for promotion to target audiences, including a guide, infographic and report, that were leveraged for individual sub-campaigns.
The Solution
W2 Communications worked with the client to clearly define the lead targets and built multi-channel campaigns around the assets.
Our video production team regularly works with the DLT Sales team to craft engaging video for both internal sales all-hands as well as conference booth productions
The Result
Over three months, the partner lead-gen campaign generated 37 high-quality leads, and every sub-campaign also generated leads.
While the majority of the leads were marketing qualified, many of them were considered “home runs” – aligning directly with the client’s ideal target titles (i.e., Director of Federal Cybersecurity; Deputy Commissioner for Technology; Big Data Solution Architect)
The client extended the lead generation program based on the campaign’s success.
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