AppTek looked to grow their targeted audience on LinkedIn, as they prepared to release new content to social media. They sought guidance in identifying specific target audiences and managing the paid social campaigns.
W2 Communications worked with AppTek’s SVP to understand their baseline target segments, how they would be identified in the LinkedIn platform and established an optimal timeline and budget for the paid campaign. +Add: targeted paid social campaigns
Our digital marketing team launched multiple paid campaigns on LinkedIn with the goal of gaining targeted followers. During the campaign duration, our team monitored the metrics of increased followers and impressions.
At the end of the campaigns, AppTek saw an increase of 272% in new followers and 30.8K in post impressions. The page saw a significant spike in sponsored followers after our team’s recommendation to update the header image.