The Trump administration this week continued its quest to identify and cut what it views as wasteful government spending. Amid new executive orders, policy memos and contract cancellations, the government tech media covered the new developments: Cuts to Contracts, Personnel Agencies across government were ordered to cut their workforces and to review and potentially cancel […]
To say there is change and uncertainty in Washington right now is an understatement. We are in exceptional times. With many clients asking for our guidance on the right approach to communications during this transitional period, we are offering some thoughts on what we believe is the best course of action. First and foremost, don’t […]
On this episode of Inside the Media Minds, our co-hosts Christine Blake and Madison Farabaugh talked with Nate Nelson, Reporter at Dark Reading and fellow podcaster. During the conversation, they discuss the start of Nate’s podcasting career writing for Malicious Life and the start of his journalism career at Threatpost, before finding his way to […]
Over the past several weeks, it seemed like much of the government tech media’s coverage focused on issues like downsizing and funding cuts at federal civilian agencies. This week, we noted an uptick in news coverage related to policy and organizational changes at the Department of Defense (DOD). Here’s a roundup of some of the […]
Rachel Jewett, senior managing editor at Via Satellite, and Jeff Hill, executive editor for Via Satellite and chairman of the SATELLITE Conference and Exhibition, are among the leading authorities on the growing space space/satellite market. Over the years both have been working at the publication, they’ve documented the explosive growth in the market and the […]
In our previous blog, we talked about the five questions to ask to help ensure that your content serves your audience and your purposes. Now, we want to take a slightly more light-hearted look at some of the common content pitfalls and steps you can take to avoid them. Face it, no one ever enjoyed […]
As the government technology media continues to keep tabs on the uncertainty resulting from the flood of executive orders and the activities of the Department of Government Efficiency (DOGE), reporters this week have also turned their attention to the effects of those actions on contractors. Below, we offer a roundup of that news and more. […]
Many thanks to the Washington Space Business Roundtable for hosting a compelling panel discussion offering a current look at space cybersecurity – a combination of two exciting topics that are near and dear to our hearts at W2 Communications. The expert panelists included Erin Miller of Space ISAC, Lauryn Williams with the Office of the Assistant Secretary of […]
If you read our post last week, you’ll recall that much of the government technology media coverage was focused on actions by the Trump administration that put a hold on various spending initiatives – creating mass confusion among government workers and contractors. This week, much of the coverage has been in response to shake-ups caused […]
Content is king – the adage has never been truer than in 2025. But in the same vein, not all content is created equal and not all content is right for every audience. As AI encourages more and more ‘authors’ to churn out generic content, the need for creativity and focus has never been more […]