This Week in Government Tech Media – November 8, 2024

We need not to tell you where the attention of the government tech media (or any other media sector for that matter) was focused this week. The week started with speculation about where things were headed and has ended with…more speculation about where things are headed. Here’s our roundup of the trending news in Government […]

This Week in Government Tech Media – November 1, 2024

Welcome to November! With the election looming, we saw a fair amount of election security stories this week in government technology media outlets. However, reporters seemed even more concerned with developments in government AI. Here’s our roundup of the trending topics in the Government Tech Media: Last Minute Election Security Updates As is often the […]

Brand Awareness and Content Strategy Are Key to Driving Revenue

Long before joining W2 Communications, I’ve been a very vocal advocate about the importance of brand awareness and public relations for driving revenue. Early last year, I spoke pretty boldly on the Breaking Through in Cybersecurity Marketing podcast about the shortsighted decisions companies were making to cut back on brand and public relations as they […]

GAIN 2024: AI Is More Than a “Shiny New Object” for Government Marketing

Last week, hundreds of B2G marketing professionals met at the Ritz-Carlton in McLean, Virginia for the GAIN 2024 conference, an opportunity to network with peers and hear from a series of speakers on topics ranging from policy changes that affect government marketing to presentations on PR and marketing strategies to help companies win government contracts. […]

This Week in Government Tech Media – October 18, 2024 

The Association of the U.S. Army (AUSA) held its annual conference this week, so our roundup looks at news from that event and other trending topics in the Government Tech Media:  News From AUSA The top defense tech media outlets, as well as many of the more broadly-focused government tech reporters, converged this week at […]

W2 Communications Extends Cybersecurity Marketing Leadership with Addition of Industry Luminary, Jennifer Leggio

Renowned across the cybersecurity industry as a visionary, strategic and results-driven marketer, Jennifer (Jen) Leggio has built a reputation for helping create and accelerate brand leadership that leads to bottom-line results. Joining our team as Senior Vice President, Market Strategy, Jen brings a CMO’s perspective to W2 Communications’ clients, ensuring that strategies and results align […]

This Week in Government Tech Media – October 11, 2024

We’re off and running into the new government fiscal year! Here’s the latest on the topics capturing the attention of the Government Tech Media:  Final CMMC Rule Issued Late this week, the news arrived that the Pentagon issued the final Cybersecurity Maturity Model Certification (CMMC) rule for verifying that contractors are adhering to requirements for […]

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Inside the Media Mind of Alex Konrad, Forbes

In this episode of Inside the Media Minds, our hosts Christine Blake and Madison Farabaugh chat with Alex Konrad about the various hats he wears as Senior Editor at Forbes.  “It is a lot of air traffic control,” states Alex, on the routing and evaluating of stories for Forbes and balancing this responsibility with what […]

This Week in Government Tech Media – October 4, 2024 

As we enter the new government fiscal year, here are a few of the topics capturing the attention of the Government Tech Media: AI Across Government Last week, we looked at trending coverage of congressional activity related to AI in government. But agencies are not sitting around and waiting for laws to be enacted to […]

This Week in Government Tech Media – September 27, 2024

This week, there were several topics capturing the attention of the  Government Tech Media, including:  The FBI Carahsoft Raid This week, almost every government tech media outlet reported that the FBI conducted a raid on the Reston, Virginia offices of government contractor Carahsoft Technology – a story that has generated significant buzz (and lots of […]