In the days of yore – meaning prior to 2020 – it was an accepted best practice to do pipeline goal splits between marketing, sales, and channel. It was usually a split with more onus on sales and about 30% on marketing and channel would waver based on if the deal was channel-in or channel-out. […]
It was a shorter work week due to the Juneteenth holiday, but that didn’t stop the government tech media from continuing its focus on pressing issues like cybersecurity and acquisition reform. When there’s change, there’s usually some pushback – and we’re seeing that pushback reported in many cases in which the White House moved quickly […]
In offering fully integrated marketing and strategic communications services — including content, public relations, marketing and research, and so on — W2 Communications team members have always understood that the key to our success isn’t just about landing new clients: It’s about keeping them for the long haul. All businesses need to focus on customer […]
I’m back with our latest roundup of the stories that captured the most attention within the government technology media space this week. As is often the case, cybersecurity and artificial intelligence were the trending topics, with new guidance around cybersecurity from the White House and lots of buzz around AI at a large government tech […]
Let’s face it, if you’re not incorporating AI into your day-to-day workflows, you’re behind – whether you like it or not. As a public relations practitioner, I personally felt hesitant for a bit, fearing I’d unintentionally violate any ethics or copyright laws. AI tools are not only fascinating to play around with, but can provide […]
On this episode of Inside the Media Minds, my co-host Christine Blake and I sat down with Kyle McNulty, host of the Secure Ventures podcast, to hear how he landed in the podcasting world and what he’s learned from interviewing over a hundred founders and CEOs within the startup space. During the conversation, we discussed […]
Happy Friday, folks! I’m stepping in for my W2 Communications colleague, Brad Bass, for this week’s roundup, in which budget cuts, artificial intelligence (AI), zero trust initiatives and drone attacks are dominating the news cycle. Brad will be back next week. This week’s trending news includes: CISA Faces Massive Cuts on Budget, Positions – and […]
Social media is not an elective add-on to your corporate marketing strategy. Long gone are the days where you throw a random assortment of posts on to your company’s social media platforms and call it a win. Organic social media is a powerful and strategic tool that plays a crucial role in your organization’s broader […]
The big stories in the government tech media this week focused on changes to how federal agencies acquire technology services and products, in both defense and civilian agencies. We also saw new developments related to organizational changes at the Pentagon and the General Services Administration (GSA). Read more on these and other trending news below: […]
When I joined W2 Communications late last year, I chose this agency because I’ve been recommending or hiring them for more than 20 years. I’ve said this over and over but I never said why. As a dyed-in-the-wool CXO (from marketing to sales to operations) I knew I could always count on the strategic communications […]
