First of a blog series on the questions RSA’s mammoth growth raises for communicators in the cybersecurity industry The RSA Conference, “Where the world talks security,” is the world’s largest cybersecurity gathering and a bellwether for the digital security, privacy and risk industry. Claiming more than 50,000 attendees annually, last year RSA touted “17 keynote […]
It’s February, which can only mean one thing: cybersecurity companies across the U.S. are in the midst of preparations for the industry’s largest event – the RSA Conference. With more than 42,000 attendees expected, this year’s conference will be bigger than ever – making it even more difficult to stand out from the crowd. We […]
It’s summer time! Maybe you have fond memories of going to camp – or at least of watching summer camp movies. Who says the fun is just for kids? Amidst the “dog days” of August, thousands of otherwise sane adults descend on Las Vegas (average daytime temperature: 103 degrees) for two of the hottest cybersecurity […]
Naomi Eide, Editor at CIO Dive, joined the team on this week’s episode of “Inside the Media Minds” for a 360-degree conversation on the cybersecurity landscape and her personal journey to a career in journalism. Here is a small glimpse into our conversation: Eide opens up about her views on technology as an overhyped and […]
With RSA Conference 2018, the world’s largest cybersecurity gathering, just wrapped up, people are asking me about this year’s big conference take-away. Past RSA events have often seen one or two blockbuster storylines dominate the show. This year that wasn’t the case. In the absence of major news or distractions, what I did hear instead […]
(If you like this blog, please share it. Thanks!) Like some of you reading this, I’m building on a lot of great conversations, networking and momentum coming out of this year’s RSA Conference – the cybersecurity industry’s preeminent “see and be seen” conference. After 16 years in technology-focused public relations, mostly within the security realm, […]
(This is the second of a two-part blog about creating brand distinction. If you like this blog, please share it. Thanks!) In Part I of this blog, I extended kudos to Security Experts founder Winn Schwartau, who stirred much discussion with a controversial recent column on the RSA Conference. Aside from citing the inappropriateness of […]
(If you like this blog, please share it. Thanks!) I recently took part in my first RSA Conference in San Francisco. RSA is all about IT security, and that’s what many of our clients do. For an event like this, we plan all year to get the most out of the many opportunities there. When […]
(This is the first of a two-part blog on the impact and value of survey content for clients. If you like this blog, please share it. Thanks!) As a PR professional, you’re constantly tasked to get your clients “into the news,” to raise awareness about their products/solutions and position their executives as thought leaders. That’s how […]