On this week’s episode of Inside the Media Minds, our host Christine Blake spoke with Chris Teale, Staff Reporter at GCN covering state & local government technology. Chris has been in journalism for about as long as he has lived in the United States – almost a decade. What started as a career covering local […]
Once you find your voice for the public sector’s unique language, it’s time to figure out precisely what to say. Demonstrating a clear understanding of the challenges facing a given agency or organization, where they differentiate themselves in the market and what sets them apart is essential to developing captivating messaging that resonates with the […]
The unique nature of marketing to public sector agencies and the vendors that support them can be daunting. After all, that audience has its own language, countless acronyms and a calendar all its own. Learning to speak any new language takes time and practice. Taking the time to gain a better understanding of the public […]