(If you like this blog, please share it. Thanks!) Like so many marketing niches, the PR industry is transforming itself with new platforms and mediums. This allows practitioners to reach and deliver messages to target audiences like never before, taking advantage of integrated campaigns using traditional PR, social media, content development and thought leadership. So […]
Five Minutes With … Rufus Manning on SEO
(If you like this podcast, please share it. Thanks!) It’s not enough to simply produce good content marketing. There are literally billions of online searches conducted every day. If your company is producing well-packaged content yet remains behind the curve on search engine optimization (SEO), then it’s very likely to “get lost” out there amid a […]
How to Give Your Blog a Facelift
(If you liked this blog, please share it. Thanks!) For more than a year now, we’ve had a blast putting out the W2 Communications blog. Judging from the feedback we get from our readers – both on and offline – you’ve enjoyed it too. As a hi tech PR agency that’s constantly in the middle of […]