Dedicated Public Sector Practice –
Federal | State & Local | Education

W2 Communications has over two decades of experience supporting both leading-edge companies selling to the public sector and government entities themselves. To us, public sector is far more than just another vertical. We understand the language, culture and sales cycles of this unique community, as well as the impact of mandates and policies on the distinct audiences within it.

Unmatched Public Sector Relationships

We are proud of our trusted reputation across all of the key public sector media, associations and events. We work daily with these outlets and know how to leverage the different roles each plays in covering the public sector landscape—who specializes in the Department of Defense, Federal/Civilian agencies, state and local governments, and even the broad contractor community.

Business to government

Integrated Marketing Campaigns for Public Sector Audiences

Meeting your specific marketing needs is our mission. Our team creates integrated campaigns that include earned and paid media relations, expert content development, targeted messaging and digital marketing to meet your goals for:

  • Building brand awareness and trust
  • Amplifying your profile around pending captures and contract awards
  • Establishing your experts as thought leaders
  • Maintaining mission focus
  • Showcasing your expertise in a specific technology or service
  • Driving lead generation

All of our work is directly aligned with the mission-critical outcomes your organization demands, and measured to make sure we’re on track. W2 Communications is the ideal partner to raise your credibility and trust with the stakeholders you need to influence.

Public sector digital marketing

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