Government Marketing in FY 2026 – It’s a New Ballgame

With so much in flux with the government these days, tech vendors and other government contractors are needing to realign their marketing mix for a far different environment than we have seen in quite a while. At W2 Communications, we were curious how communicators and marketers at these companies are setting their priorities in this […]

beautiful image capturing fall in DC.

This Week in Government Tech Media – October 24, 2025 

Government tech publications continued to cover the government shutdown, with a focus on the effects on the jobs of government workers. We also saw quite a bit of troubling news related to cybersecurity this week. For details and links to articles, read on. The Shutdown: Week 4 This second longest government shutdown in U.S. history […]

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Going Gov & Beyond with George Seffers and Kimberly Underwood, SIGNAL Media

If you’ve listened to past episodes of the “Gov & Beyond” podcast, you know about the unique perspectives you can glean as Luca Pagni and Joyson Cherian interview members of the government tech media on what makes them tick. In the latest episode, you will get all that, as Luca and Joyson interview two leaders […]

This Week in Government Tech Media – October 17, 2025 

Here we are well into the third week of the government shutdown, and the government tech media is continuing its relentless reporting on the repercussions to the government workforce, contractors and the country as a whole. But despite the shutdown, there was a deluge of news from the annual Association of the U.S. Army (AUSA) […]

This Week in Government Tech Media – October 10, 2025 

As we entered the second week of the government shutdown, we might have expected a dearth of news for the government tech media to cover. But that wasn’t the case. Besides covering the continuing saga of the shutdown itself, reporters covered new developments emanating from Capitol Hill related to cybersecurity, artificial intelligence (AI) and national […]

FedRAMP 20x: What Vendors Need to Know About the Next Evolution of Federal Cloud Security

Venable LLP recently hosted an insightful session on FedRAMP 20x – Launching Phase II. Presenting to a packed room, Pete Waterman, FedRAMP Director at the Government Services Administration, explained key changes in the 15-year old Federal Risk and Authorization Management Program (FedRAMP) that was initiated to facilitate federal agencies’ secure cloud adoption―but which many in […]

This Week in Government Tech Media – October 3, 2025 

If you’ve been following the news reported by the government tech media over the past couple of weeks, you’ve noticed that the chaos and confusion reflected in those reports have increased. Fortunately, this week, things calmed down. I’m kidding, of course. As feared, the federal government was shut down this week as Congress continued to […]

This Week in Government Tech Media – September 26, 2025 

Two weeks ago, I was exchanging emails with an editor from a government tech publication who apologized for his lack of responsiveness by noting that he was going through the “craziest” news week of the year. This past week, the same editor again apologized for his slow responses, noting that this week was even crazier […]

GAIN ‘25: The Marketing Challenge and Opportunity for GovCon Marketers

Twelve months can make quite a difference! If you attended last year’s GAIN conference for marketing and communications professionals in the government contracting space, you may have noticed a distinct focus on percolating questions around artificial intelligence (AI) such as: How can marketing professionals leverage AI to do their jobs? To what extent will their […]

AI and the Future of American Defense Leadership

Last week’s POLITICO AI and Tech Summit included a panel discussion on the Future of Defense Innovation. This session offered a timely discussion with Ryan Tseng, President and Chief Strategy Officer, Shield AI, and Emil Michael, Under Secretary of Defense for Research and Engineering, and Acting Head of Defense Innovation Unit (DIU), that explored the […]