Media relations 2020

Choose your Own Adventure—Breaking into Top Tier Business Media

We get the question all the time – what can we do to get [name reporter]’s attention? And the answer is never an easy one, especially in cybersecurity, where most reporters are tasked with following the day’s news, which often centers around breaches, government actions and other sensitive topics. I’ve also heard from friends in […]

Ingredients to Client-Agency Relationship Success

Recently, my colleague Jennifer Leggio posted a blog that highlighted some of the reasons why your marketing agency may not be living up to your expectations. In this blog, I highlight some of the components that agencies need from our clients in order for everyone to succeed. I’ve had the opportunity to work with some […]

Why Your Marketing Agency is Failing

If you’re a marketing or other business leader with marketing and strategic communications oversight, I’d bet a good sum that three to four reasons related to your agency’s activity drifted through your head when you saw this headline. And those reasons could very well be true, but the primary reason why agencies struggle goes back […]

Adding Your Voice to the AI Conversation

As if there was any doubt, 2023 will go down as the year Artificial Intelligence (AI) went mainstream. Virtually every consumer and every business is researching and discussing the opportunities and pitfalls. Ironically, we launched our first pure AI client about five years ago and worked with companies that were using AI and machine learning […]

AI communications

AI Will Expose Bad Public Relations

Previously, I explored the impact of AI on PR functions – where our firm is excited and where we are proceeding with caution. Beyond its usefulness as a tool, a larger conversation is brewing within the PR and marketing world: some fearing it has the potential to kill (or significantly transform) our jobs and others […]

AI public relations

Artificial Intelligence in Public Relations — Opportunities and Obstacles

The debate raging among PR, corporate communications and marketing professionals mirrors the months’ long discourse taking place across just about every aspect of business – how will Artificial Intelligence (AI) impact the future of public relations, our job responsibilities, livelihoods and roles within our organizations?  For many, the answer is nowhere near clear cut – […]

Speaking Public Sector’s Language for Effective Marketing Communications

The unique nature of marketing to public sector agencies and the vendors that support them can be daunting. After all, that audience has its own language, countless acronyms and a calendar all its own. Learning to speak any new language takes time and practice. Taking the time to gain a better understanding of the public […]

Inside the PR Minds — The RSA Edition!

For this episode of Inside the Media Minds, we flipped the script and chatted with W2 Communications’ Vice President, Steve Bosk about the fast-approaching RSA Conference. Anyone familiar with RSA knows it’s packed with wall-to-wall attendees, informative sessions and exhibits – a cacophony of thousands of voices all straining to be heard. So how do you […]