As I mentioned in a recent blog, timing is everything when making marketing decisions in the public sector. And in the public sector realm, time itself works a bit differently. While privatized businesses and organizations may operate and plan around a traditional 12-month calendar year (January to December), government agencies are held to a Fiscal […]
Ever since his shy high school days, Grant Gross has been passionate about three things: technology, public policy and journalism. These interests are what propelled his journalism career and took him from covering school board and county commission meetings to becoming a highly regarded technology reporter. As a journalist for nearly 30 years, 14 of […]
Artificial Intelligence (AI) is poised to transform life as we know it. From healthcare delivery and transportation to marketing, customer service, and a plethora of other applications, AI will have a profound impact on society, particularly on the workforce. Today’s AI capabilities are at the level of codifying common skills, but eventually what’s being called […]
This week’s guest on W2 Communications’ podcast, “Inside the Media Minds,” is Troy Schneider, Editor-in-Chief of Federal Computer Week (FCW) and Government Computer News (GCN). Along with hosts Christine Blake and Evan Weisel, Troy discusses the numerous publications he oversees and even breaks some news regarding GCN’s awards program! The show takes a nostalgic turn when […]
Dan Stoller, Senior Legal Editor for Bloomberg BNA’s Privacy & Security Law Report, was this week’s guest on W2 Communications’ “Inside the Media Minds” podcast. During the conversation, we discuss Dan’s background in law and journalism, data privacy and what to look for in the news in the second half of 2018. Highlights from this week’s […]
(If you like this blog, please share it. Thanks!) Since joining our high-tech PR firm as an Account Coordinator in December 2015, Carrie has overseen results-generating media relations, managed social media, coordinated events and played a key role in the development of successful PR campaigns. She has worked with technology organizations of all sizes and industries. […]
(If you like this blog, please share it. Thanks!) It seems hard to believe, but RSA Conference 2016 is less than six weeks away. Hosted in San Francisco from Feb. 29 to March 4, RSA is arguably the biggest show in the cybersecurity industry: During last year’s event, 33,000 attendees sat in on some 490 […]
(If you like this blog, please share it. Thanks!) Are you deploying multimedia content strategically – or are you doing it because “that’s what everyone is doing?” Do you have an effective content strategy? Sure, we’ve seen lots of statistics touting the dominance of video – that video will account for a staggering 80% of […]
In content marketing, it’s critical to make a meaningful connection to the target audience. But it’s not an easy task: Potential customers and partners are perpetually busy. There’s plenty of content out there competing for their time. If you don’t offer something that’s instantly compelling, they’re going to swiftly dismiss you and move on to […]
(The following is the second of a two-part blog on Thought Leadership PR/communications campaigns. If you like this blog, please share it. Thanks!) To create impactful brand messaging in a lasting, meaningful way, we must aim high. In today’s media environment, this means elevating your clients to the level of Thought Leader. So how do you […]
