Since the Biden Administration released its National Cybersecurity Strategy (NCS) in March, many in the technology industry – W2 Communications’ clients included – have been sharing their reactions to the strategy, as well as outlining how federal agencies can begin to implement the mandates it set forth. At the recent Cyber Central event in […]
(Note to readers: This is the second in a series of blog posts focused on how technology and cybersecurity companies can better prepare for an anticipated economic downturn. Read the previous blog here.) At the moment, there is much talk about a potential economic recession. Whether or not it happens, or to what degree, now […]
(Note to readers: This is the first in a series of blog posts focused on how technology and cybersecurity companies can better prepare for an anticipated economic downturn. You can read part 2 here.) With a consensus of experts predicting a recession within the next 12 months, let’s address the elephant in the room: Many […]
It’s Cybersecurity Awareness Month. Since 2005, the U.S. Cybersecurity and Infrastructure Security Agency (CISA) has been promoting October as a dedicated month to reminding us all about the importance of sound cyber practices. At W2 Communications, we live and breathe cybersecurity every day in service to our many clients in this space. But we realize […]
The RSA Conference has served as the preeminent cybersecurity event for nearly three decades, providing a platform for companies and professionals to elevate their brand before a captive audience. As RSA sets to return to an in-person (albeit, postponed) conference this June following last year’s virtual event, cybersecurity firms must hone their unique message in […]
When cyber news breaks in the technology world, it’s tempting to make quick comments to insert your company’s name into the news cycle. However, sometimes rushing to get a statement into the world has a negative impact. Haste does make waste, after all. The goal of quickly responding to breaking news should always be to […]
On this week’s episode of Inside the Media Minds, we welcome Tara Seals (@wirelesswench), Senior Editor at Threatpost, an independent news site reporting on IT and business security to tech-savvy professionals. Tara started off her career as an enterprise technology journalist in 1999 and has gained a wide-range of experience ever since. Throughout the years, […]
In the post COVID-19 world, cybersecurity journalists are – like the rest of us – adjusting to a time when there are fewer moments for face-to-face contact, and work-related phone calls/interviews are sometimes interrupted by a dog barking or doorbell ringing in the background. For these reporters, the news cycle is spinning more swiftly than […]
Part 2 in a series on what RSA’s mammoth growth means for security industry communicators In my last post, I broke down a few negative perceptions of the RSA Conference that I’m hearing a bit louder this year from media and industry contacts. In general I’m hearing more vocal opinions that the conference is too […]
First of a blog series on the questions RSA’s mammoth growth raises for communicators in the cybersecurity industry The RSA Conference, “Where the world talks security,” is the world’s largest cybersecurity gathering and a bellwether for the digital security, privacy and risk industry. Claiming more than 50,000 attendees annually, last year RSA touted “17 keynote […]
