When I joined W2 Communications a month ago, it was a strategic move to combine what would’ve been my independent marketing consulting with their existing digital, content strategy, custom research–and, of course, what we are best known for: public relations. As I’ve said ad nauseam, the firm is the primary one I’ve been hiring or […]
Amid the continuing barrage of news regarding the incoming Trump Administration, government tech media outlets were mainly focused on the implications for cybersecurity policy. We’ve compiled some of the trending news in our latest roundup: The New Administration’s Impacts on Cybersecurity Much of the post-election coverage this week in government tech media focused on forthcoming […]
On this episode of Inside the Media Minds, our hosts Christine Blake and Madison Farabaugh discuss the upcoming 2025 cybersecurity prediction season and the evolving world of cybersecurity with Kevin Townsend, Senior Contributor at SecurityWeek. Kevin’s role at SecurityWeek is at the intersection of his two passions, writing and learning. He notes, “You cannot say […]
We need not to tell you where the attention of the government tech media (or any other media sector for that matter) was focused this week. The week started with speculation about where things were headed and has ended with…more speculation about where things are headed. Here’s our roundup of the trending news in Government […]
Welcome to November! With the election looming, we saw a fair amount of election security stories this week in government technology media outlets. However, reporters seemed even more concerned with developments in government AI. Here’s our roundup of the trending topics in the Government Tech Media: Last Minute Election Security Updates As is often the […]
Long before joining W2 Communications, I’ve been a very vocal advocate about the importance of brand awareness and public relations for driving revenue. Early last year, I spoke pretty boldly on the Breaking Through in Cybersecurity Marketing podcast about the shortsighted decisions companies were making to cut back on brand and public relations as they […]
Last week, hundreds of B2G marketing professionals met at the Ritz-Carlton in McLean, Virginia for the GAIN 2024 conference, an opportunity to network with peers and hear from a series of speakers on topics ranging from policy changes that affect government marketing to presentations on PR and marketing strategies to help companies win government contracts. […]
The Association of the U.S. Army (AUSA) held its annual conference this week, so our roundup looks at news from that event and other trending topics in the Government Tech Media: News From AUSA The top defense tech media outlets, as well as many of the more broadly-focused government tech reporters, converged this week at […]
Renowned across the cybersecurity industry as a visionary, strategic and results-driven marketer, Jennifer (Jen) Leggio has built a reputation for helping create and accelerate brand leadership that leads to bottom-line results. Joining our team as Senior Vice President, Market Strategy, Jen brings a CMO’s perspective to W2 Communications’ clients, ensuring that strategies and results align […]
We’re off and running into the new government fiscal year! Here’s the latest on the topics capturing the attention of the Government Tech Media: Final CMMC Rule Issued Late this week, the news arrived that the Pentagon issued the final Cybersecurity Maturity Model Certification (CMMC) rule for verifying that contractors are adhering to requirements for […]